{"title":"Dan S Kennedy","description":"\u003cp\u003eStep into the world of business brilliance and entrepreneurial acumen with the books of \u003cem\u003eDan S. Kennedy\u003c\/em\u003e, a renowned name in the realm of direct marketing and business strategy. Known for his straightforward and no-nonsense approach, Dan S. Kennedy has penned a series of influential books that serve as essential guides for entrepreneurs and business professionals seeking to excel in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eThe collection offers invaluable insights through titles like \u003cem\u003eMy Unfinished Business\u003c\/em\u003e, a fascinating dive into Kennedy’s personal journey, combining both \u003cstrong\u003ebiography and memoir\u003c\/strong\u003e elements. It provides a unique perspective into the mind of a business thought leader.\u003c\/p\u003e\n\n\u003cp\u003eFor those in pursuit of effective marketing strategies, Kennedy's \u003cem\u003eNo B.S. Direct Marketing\u003c\/em\u003e and \u003cem\u003eNo B.S. Guide to Brand-Building by Direct Response\u003c\/em\u003e offer comprehensive tactics on how to cut through market noise with precision. These books are indispensable resources designed to empower readers with actionable marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eEmphasising practical business acumen, titles like \u003cem\u003eNo B.S. Guide to Growing a Business to Sell for Top Dollar\u003c\/em\u003e and \u003cem\u003eNo B.S. Time Management for Entrepreneurs\u003c\/em\u003e provide strategic blueprints for building and selling businesses profitably, while maximising productivity.\u003c\/p\u003e\n\n\u003cp\u003eExplore the contrarian wisdom of \u003cem\u003eNo B.S. Guide to Succeed in Business by Breaking All the Rules\u003c\/em\u003e and \u003cem\u003eNo B.S. Ruthless Management of People and Profits\u003c\/em\u003e, which challenge conventional business paradigms and encourage innovative thinking.\u003c\/p\u003e\n\n\u003cp\u003eRounds things off with \u003cem\u003eThe Best of No BS\u003c\/em\u003e, compiling the most impactful advice from Dan's extensive body of work, offering a library of insights that every entrepreneur should consider.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a budding entrepreneur or a seasoned business owner, Dan S. Kennedy's collection is an essential trove of knowledge, perfect for anyone looking to elevate their business acumen and strategy.\u003c\/p\u003e","products":[{"product_id":"the-ultimate-sales-letter-4th-edition","title":"The Ultimate Sales Letter, 4th Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eThe Ultimate Sales Letter, 4th Edition\u003c\/i\u003e by Dan S. Kennedy is an indispensable guide for anyone looking to master the craft of persuasive writing in today's fast-paced digital world. This authoritative manual covers the secrets behind writing compelling sales letters that capture attention and motivate readers to take action, helping businesses boost their conversions and sales.\n\nIn an era dominated by email and instant messaging, crafting a sales letter that stands out amidst the clutter is more challenging yet more crucial than ever before. Kennedy addresses the common pitfalls that many sales letters suffer from and provides practical, actionable steps to create copy that commands attention and secures results. \n\nThe new edition is thoroughly updated, reflecting the latest trends and techniques in direct-response copywriting. Kennedy’s decades of experience and success as the nation’s highest-paid direct-response copywriter shine through as he shares his most effective methods.\n\nThis comprehensive guide includes:\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompletely refreshed text and contemporary examples to illustrate key points.\u003c\/li\u003e\n  \u003cli\u003eProven headline formulas that grab attention and generate interest.\u003c\/li\u003e\n  \u003cli\u003eInnovative exercises designed to spark creative thinking and improve copywriting skills.\u003c\/li\u003e\n  \u003cli\u003eAdvice on the optimal use of graphics to enhance your message and engage readers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nKennedy’s step-by-step approach demystifies the art of writing a sales letter, making it accessible for business owners, marketers, and sales professionals of all levels. His insights and strategies extend beyond mere theory, offering concrete tips and real-world applications to help you craft letters that not only avoid the junk file but also provoke your readers to take notice and take action.\n\nWhether you are looking to refine your marketing materials, boost your sales numbers, or just improve your overall copywriting prowess, \u003ci\u003eThe Ultimate Sales Letter, 4th Edition\u003c\/i\u003e is a must-read. Discover the principles and techniques that have made Dan Kennedy a legend in direct-response marketing, and learn how to apply them to your own business to achieve outstanding results.\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45687135764716,"sku":"9781440511417","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781440511417.jpg?v=1725473712"},{"product_id":"my-unfinished-business","title":"My Unfinished Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMy Unfinished Business\u003c\/em\u003e by Dan S. Kennedy invites readers on an introspective journey through the author's rich tapestry of life experiences. This engaging collection of autobiographical essays traverses the undulating terrains of personal and professional realms, revealing the raw and candid moments that define Kennedy's journey. The book intricately weaves stories from his entrepreneurial escapades to his candid reflections on relationships, painted vividly through Kennedy's characteristic wit and insight.\u003c\/p\u003e\n\n\u003cp\u003eIn these cleverly crafted essays, Kennedy delves into the adventures and misadventures of his business career, offering readers a backstage pass into the highs and lows of entrepreneurship. His narrative is not just an account of successes but also a candid look at failures, inviting readers to glean wisdom from his lessons learned the hard way.\u003c\/p\u003e\n\n\u003cp\u003eThe book also extends beyond business to explore the intimate domains of marriage and divorce. Kennedy shares poignant reflections on love, partnership, and the personal growth stemming from the turbulence of divorce. His narratives bring to light the complexities of human relationships, encouraging a broader contemplation of personal commitments and their inevitable transformations.\u003c\/p\u003e\n\n\u003cp\u003eUnderscored by Kennedy's signature frankness, \u003cem\u003eMy Unfinished Business\u003c\/em\u003e serves as a mirror reflecting the multifaceted nature of life itself. Each essay is a segment of a mosaic that collectively illuminates the perpetual process of self-discovery and the unfinished journey we are all on. This book is not just a memoir but a meditation on the unfinished business in all our lives, prompting readers to pause, reflect, and perhaps even redefine their own life stories.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799035142380,"sku":"9781599321097","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781599321097.jpg?v=1728219149"},{"product_id":"no-bs-guide-to-succeed-in-business-by-breaking-all-the-rules-by-dan-s-kennedy-9781642011647","title":"No B.S. Guide to Succeed in Business by Breaking All the Rules","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eNo B.S. Guide to Succeed in Business by Breaking All the Rules\u003c\/em\u003e is another no-nonsense, straight-talking addition to Dan Kennedy's renowned No B.S. series, which has sold hundreds of thousands of copies worldwide.\u003c\/p\u003e\n\n\u003cp\u003eIn 2024, Dan S. Kennedy is making a significant impact with a new speaking tour, podcast appearances, and an extensive event schedule, further solidifying his influence in the business world.\u003c\/p\u003e\n\n\u003cp\u003eThe book's topic is evergreen, ensuring its relevance both today and a decade from now, providing valuable insights that stand the test of time.\u003c\/p\u003e\n\n\u003cp\u003eDan's partnership with ClickFunnels and Russell Brunson has expanded his reach more than ever, making this guide not only timely but immensely impactful in today's business landscape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451586400492,"sku":"9781642011647","price":62.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17106593482772.jpg?v=1747572837"},{"product_id":"no-bs-time-management-for-entrepreneurs-by-ben-glass-9781642011692","title":"No B.S. 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With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, \"time is money\".\u003c\/p\u003e\n\n\u003cp\u003eLearn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCalculate the value of your time—and put a meter on those consuming it.\u003c\/li\u003e\n  \u003cli\u003eSlay time vampires—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers.\u003c\/li\u003e\n  \u003cli\u003eKick your social media addiction—and combat time consumption.\u003c\/li\u003e\n  \u003cli\u003eStop 'Productivus Interruptus'—master the 5 time-defense tactics.\u003c\/li\u003e\n  \u003cli\u003eAchieve maximum productivity with Psycho-Cybernetics.\u003c\/li\u003e\n  \u003cli\u003eThe 8 No B.S. Time Truths never to violate despite the conspiracy against them.\u003c\/li\u003e\n  \u003cli\u003eBecome successful beyond your wildest dreams—apply the #1 most powerful personal discipline.\u003c\/li\u003e\n  \u003cli\u003eThe 10 time management techniques worth using. Only 10!\u003c\/li\u003e\n  \u003cli\u003eFire yourself! Replace yourself. Make more money from less time, and have more freedom to do big things!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWARNING\u003c\/strong\u003e: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressly for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto their own shoulders, who have more great ideas than time and resources to take advantage of them, who run (not walk) through each day. Your time is incredibly valuable to you, and you are constantly \"running out of it.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451587711212,"sku":"9781642011692","price":62.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17107043482772.jpg?v=1747572875"},{"product_id":"the-best-of-no-bs-by-dan-s-kennedy-9781642011456","title":"The Best of No BS","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe ultimate Dan Kennedy collection.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMillionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best-selling titles showcases the top content from the legendary millionaire maker himself.\u003c\/p\u003e\n\n\u003cp\u003eKennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetisable \"likes\" and \"shares\" and start making the marketing moves that really count. Inside, you will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe most powerful marketing tactics, no matter what business you're in\u003c\/li\u003e\n    \u003cli\u003eHow to get riches with niches and become a magnet to your customers\u003c\/li\u003e\n    \u003cli\u003eThe monetising magic of crafting effective communication\u003c\/li\u003e\n    \u003cli\u003eThe #1 way to prevent wasted marketing dollars\u003c\/li\u003e\n    \u003cli\u003e5 ways to grow your list for FREE (before spending a dime on advertising)\u003c\/li\u003e\n    \u003cli\u003eHow to turn passive content into an active conversion tool\u003c\/li\u003e\n    \u003cli\u003eCreate raving fans who introduce you to their networks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDiscover the principles behind successful marketing campaigns and start making dollars and sense out of your social media strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Best of No BS\u003c\/i\u003e is a must-read for anyone looking to elevate their marketing game with tried-and-true strategies from a true marketing master.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451632308460,"sku":"9781642011456","price":81.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17104683482772.jpg?v=1747574339"},{"product_id":"no-bs-direct-marketing-by-dan-s-kennedy-9781642011685","title":"No B.S. 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These consultants are phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and similar avenues to use in 'ordinary' businesses including retail stores, restaurants, and sales.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998540583148,"sku":"9781642011685","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17106973482772.jpg?v=1763219623"},{"product_id":"no-bs-guide-to-brand-building-by-direct-response-by-dan-s-kennedy-9781599185330","title":"No B.S. Guide to Brand-Building by Direct Response","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMillionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs. They deliver a heavy dose of reality: your brand should be a happy, free by-product of direct marketing—not purchased outright.\u003c\/p\u003e\n\n\u003cp\u003eKennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan, or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power; it's about getting a highly valuable brand for free.\u003c\/p\u003e\n\n\u003cp\u003eLed by Kennedy and contributors, learn the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. 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