{"title":"Dan Heath","description":"\u003cp\u003eWelcome to our Dan Heath collection, where insightful ideas meet practical wisdom. Dan Heath, a renowned author and thought leader, is celebrated for his profound contributions to the realms of \u003cem\u003eSelf-Help \u0026amp; Personal Development\u003c\/em\u003e and \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. His works are designed to provide you with the tools and inspiration to make meaningful changes in your personal and professional life.\u003c\/p\u003e\n\n\u003cp\u003eAmong his most acclaimed titles, \u003cstrong\u003e\u003cem\u003eMade to Stick\u003c\/em\u003e\u003c\/strong\u003e explores the compelling reasons why some ideas survive and thrive while others fade away. Similarly, \u003cstrong\u003e\u003cem\u003eSwitch\u003c\/em\u003e\u003c\/strong\u003e delves into the psychology of change, offering strategies to initiate impactful transformations.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003e\u003cem\u003ePower of Moments\u003c\/em\u003e\u003c\/strong\u003e captures the magic behind significant experiences and shares how we can create more of these defining times in our lives. Meanwhile, \u003cstrong\u003e\u003cem\u003eUpstream\u003c\/em\u003e\u003c\/strong\u003e encourages us to address problems before they happen, shifting our focus to proactive problem-solving.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to enhance your personal growth or excel in your entrepreneurial journey, Dan Heath’s books provide a compelling blend of storytelling and research-backed advice to help you succeed. Explore his works and discover strategies that can illuminate your path to success.\u003c\/p\u003e","products":[{"product_id":"switch","title":"Switch","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe transformative power of change is within your reach. In \u003cem\u003eSwitch\u003c\/em\u003e, bestselling authors Chip Heath and Dan Heath offer a masterful exploration of how to make change happen, even when it's hard. Through compelling insights grounded in scientific research and real-life examples, the Heath brothers unravel the complexities of human behaviour and demystify the process of change.\u003c\/p\u003e\n\n\u003cp\u003eAt its core, \u003cem\u003eSwitch\u003c\/em\u003e focuses on understanding the duality of the human mind, which the authors metaphorically describe as a Rider (the rational mind) on top of an Elephant (the emotional mind). This dynamic explains why change can be so challenging: while the Rider tends to overthink and analyse, the Elephant is driven by impulses and emotions. The key to successful change lies in aligning these two forces and creating a clear path for both to follow.\u003c\/p\u003e\n\n\u003cp\u003eThe Heath brothers employ a variety of captivating anecdotes and case studies to illustrate their points. They delve into the transformative stories of successful marriage counselling, where simple yet profound shifts in communication yielded lasting relationship improvements. In another instance, they recount the intriguing story of a company's financial turnaround sparked by a single, strategic display of excess inventory—a pile of gloves that exposed wasteful spending and prompted significant changes.\u003c\/p\u003e\n\n\u003cp\u003eWith a blend of rigorous analysis and accessible storytelling, \u003cem\u003eSwitch\u003c\/em\u003e empowers readers to tackle personal and organisational obstacles with confidence. The authors introduce practical frameworks and actionable strategies, such as scripting critical moves, finding the feeling, and shrinking the change, which can be adapted to various contexts—from personal habits to large-scale business transformations.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, \u003cem\u003eSwitch\u003c\/em\u003e is a guide to understanding the psychology of change and harnessing its potential for positive outcomes. By leveraging the insights and techniques shared by Chip Heath and Dan Heath, readers can navigate the complexities of change and achieve extraordinary results in their personal and professional lives. Change doesn't need to be hard. Just switch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658068451564,"sku":"9781847940322","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781847940322.jpg?v=1724848898"},{"product_id":"made-to-stick","title":"Made to Stick","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMade to Stick\u003c\/em\u003e by Chip Heath and Dan Heath is a groundbreaking examination of the art and science of creating messages that resonate. This compelling book delves into why some ideas survive and flourish while others fade away. Through a decade of research, the Heath brothers reveal the critical principles that make messages \"stick\".\u003c\/p\u003e\n\n\u003cp\u003eHave you ever wondered why fake news seems to spread like wildfire while the truth often goes unnoticed? Or why discredited urban legends continue to circulate? \u003cem\u003eMade to Stick\u003c\/em\u003e explores these intriguing questions and more, providing a rich tapestry of anecdotes and case studies that illuminate how we process and retain information.\u003c\/p\u003e\n\n\u003cp\u003eChip and Dan Heath's exploration is packed with fascinating real-life examples:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn Australian scientist convinced the world he had discovered the cause of stomach ulcers by drinking a glass filled with bacteria.\u003c\/li\u003e\n  \u003cli\u003eA sports reporter captivated his audience by describing a football match in a way that featured the stadium's exterior rather than the game itself.\u003c\/li\u003e\n  \u003cli\u003eIconic movie pitches such as \"Jaws on a spaceship\" for \u003cem\u003eAlien\u003c\/em\u003e and \"Die Hard on a bus\" for \u003cem\u003eSpeed\u003c\/em\u003e that persuaded film executives to fund enormous projects with little information other than a compelling concept.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat makes these stories stick in our minds? The Heath brothers unveil strategies like the \"Velcro Theory of Memory\" and \"curiosity gaps\" that highlight how our brains latch onto certain information hooks. These strategies offer practical insights for anyone who needs to communicate ideas effectively, whether in business, education, or everyday interactions.\u003c\/p\u003e\n\n\u003cp\u003eAs enjoyable as it is informative, \u003cem\u003eMade to Stick\u003c\/em\u003e blends cutting-edge research with vivid storytelling. The Heath brothers provide readers with essential tools to ensure that what they say is understood, remembered, and most importantly, acted upon. Whether you're a teacher, marketer, manager, or simply someone with a message to share, this book will transform the way you communicate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45745889050860,"sku":"9780099505693","price":32.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780099505693.jpg?v=1726681499"},{"product_id":"reset-by-dan-heath-9781911709725","title":"Reset","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWant to know how to make quick progress – without waiting for a crisis to hit? International bestseller Dan Heath reveals all.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eReset\u003c\/em\u003e will help you get unstuck, shake off old habits, and overcome the inertia of the way things always work. Heath shares a framework, based on research in psychology and hundreds of interviews, to help you vault toward what really matters.\u003c\/p\u003e\n\n\u003cp\u003eCrucially, you can make positive changes without the need for additional time or money (which, for most of us, is not forthcoming). The secret is to find leverage points—places where a little bit of effort can yield a disproportionate return.\u003c\/p\u003e\n\n\u003cp\u003eOur aspirations may differ, but our resolve is the same—to escape the stifling gravity of entrenched systems. To unlock forward momentum—making steady progress toward our highest goals—without the need for more resources. The same people, the same assets, but dramatically better results.\u003c\/p\u003e\n\n\u003cp\u003eYesterday, we were stuck. Today, we reset.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46079008702700,"sku":"9781911709725","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781911709725.jpg?v=1736292246"},{"product_id":"upstream-by-dan-heath-9781787632745","title":"Upstream","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eNew York Times\u003c\/em\u003e bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.\u003c\/p\u003e\n\n\u003cp\u003eWhen we shift our energies upstream, we stop dealing with the symptoms of problems and we start fixing problems.\u003c\/p\u003e\n\n\u003cp\u003eIf we can stop crimes from being committed, we do not need to work to 'solve' crimes.\u003cbr\u003e\nIf we can prevent chronic diseases from developing, we do not need to treat these diseases.\u003cbr\u003e\nIf we can provide affordable housing, we do not need to provide shelter for the homeless.\u003c\/p\u003e\n\n\u003cp\u003eLooking to business, politics, and society, Dan Heath shows us that we have the capacity to solve some of our thorniest personal, organisational and societal issues. We just need to start to think about the system rather than the symptoms. Drawing on insights from his extensive research, as well as hundreds of new interviews with unconventional problem solvers, Dan delivers practical solutions for preventing problems rather than simply reacting to them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePacked with vivid stories and practical examples, Upstream is the rare book that can both revitalise your business and make our world a better place.\u003c\/em\u003e – Daniel H. Pink, No. 1 \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eWhen\u003c\/em\u003e, \u003cem\u003eDrive\u003c\/em\u003e and \u003cem\u003eTo Sell Is Human\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInforms, engages and, above all, entertains.\u003c\/em\u003e – Charles Duhigg, bestselling author of \u003cem\u003eThe Power of Habit\u003c\/em\u003e and \u003cem\u003eSmarter, Faster, Better\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337699119340,"sku":"9781787632745","price":36.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12856493482824.jpg?v=1743714591"},{"product_id":"upstream-by-dan-heath-9780552176798","title":"Upstream","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNew in Penguin paperback, New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInforms, engages and, above all, entertains\u003c\/em\u003e - Charles Duhigg, bestselling author of \u003cem\u003eThe Power of Habit\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen we shift our energies upstream, we stop dealing with symptoms and we start fixing problems.\u003c\/p\u003e\n\n\u003cp\u003eIf we can stop crimes from being committed, we do not need to solve crimes. If we can prevent chronic illness from developing, we do not need to treat it later. If we provide affordable housing, we won't need shelters for the homeless.\u003c\/p\u003e\n\n\u003cp\u003eLooking to business, politics, and society, Dan Heath shows us that we have the capacity to solve some of our thorniest personal, organisational and societal issues. We just need to start to think about the system rather than the symptoms. Drawing on insights from his extensive research, as well as hundreds of new interviews with unconventional problem solvers, Dan delivers practical solutions for preventing problems rather than simply reacting to them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePacked with vivid stories and practical examples, Upstream is the rare book that can both revitalize your business and make our world a better place.\u003c\/em\u003e - Daniel H. Pink, No. 1 New York Times bestselling author of \u003cem\u003eWhen, Drive and To Sell Is Human\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337699217644,"sku":"9780552176798","price":26.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780552176798.jpg?v=1743717139"},{"product_id":"the-power-of-moments-by-chip-heath-9780552174459","title":"The Power of Moments","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe internationally bestselling authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe New York Times Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Beautifully written, brilliantly researched'\u003c\/em\u003e - Angela Duckworth, bestselling author of \u003cem\u003eGRIT\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine'\u003c\/em\u003e - Adam Grant, bestselling author of \u003cem\u003eORIGINALS\u003c\/em\u003e and \u003cem\u003eOPTION B\u003c\/em\u003e, with Sheryl Sandberg\u003c\/p\u003e\n\n\u003cp\u003eIn this latest New York Times bestseller by the authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003eWhat if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Power of Moments\u003c\/em\u003e, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.\u003c\/p\u003e\n\n\u003cp\u003eFilled with remarkable tales and practical insights, \u003cem\u003eThe Power of Moments\u003c\/em\u003e proves we all have the power to transform ordinary experiences into unforgettable ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46504850784492,"sku":"9780552174459","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16021233482384.jpg?v=1748657293"},{"product_id":"the-power-of-moments-by-chip-heath-9781804995747","title":"The Power of Moments","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNew in Penguin paperback, this bestseller explores why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe New York Times\u003c\/em\u003e bestseller\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBeautifully written, brilliantly researched\u003c\/em\u003e – Angela Duckworth, bestselling author of \u003cem\u003eGRIT\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine – Adam Grant, bestselling author of \u003cem\u003eORIGINALS\u003c\/em\u003e and \u003cem\u003eOPTION B\u003c\/em\u003e, with Sheryl Sandberg\u003c\/p\u003e\n\n\u003cp\u003eIn this latest \u003cem\u003eNew York Times\u003c\/em\u003e bestseller by the authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us—and how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003eWhat if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children?\u003c\/p\u003e\n\n\u003cp\u003eMany of the defining moments in our lives are the result of accident or luck—but why leave our most meaningful, memorable moments to chance when we can create them?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Power of Moments\u003c\/em\u003e, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.\u003c\/p\u003e\n\n\u003cp\u003eFilled with remarkable tales and practical insights, \u003cem\u003eThe Power of Moments\u003c\/em\u003e proves we all have the power to transform ordinary experiences into unforgettable ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46652533211372,"sku":"9781804995747","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17971773482830.jpg?v=1752407494"}],"url":"https:\/\/bookhero.live\/collections\/dan-heath.oembed","provider":"Book Hero","version":"1.0","type":"link"}