{"title":"Damon Centola","description":"\u003cp\u003eExplore the insightful works of \u003cem\u003eDamon Centola\u003c\/em\u003e, a distinguished author and researcher renowned for his contributions to the fields of social innovation, network science, and behavioural change. His writings blend academia with practical applications, making complex theories accessible and engaging for readers interested in \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable books, \u003cstrong\u003e\u003cem\u003eChange\u003c\/em\u003e\u003c\/strong\u003e, delves into how social networks and collective behaviours drive radical change in societies and organisations. Centola's work is tailored for those curious about the dynamics of social networks and how these invisible webs can ignite transformation and innovation in the business world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned professional or a budding entrepreneur, Damon Centola's books are invaluable resources for understanding the power of social movements and their potential impact on industries. His engaging narrative style ensures that readers are not only informed but also inspired to initiate change within their own contexts.\u003c\/p\u003e","products":[{"product_id":"change-by-damon-centola-9781529373387","title":"Change","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of \u003cem\u003eContagious\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow did movements like the Arab Spring and Black Lives Matter take off when they did?\u003c\/p\u003e\n\n\u003cp\u003eHow did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?\u003c\/p\u003e\n\n\u003cp\u003eWhy did Twitter take hold while Google+ has failed?\u003c\/p\u003e\n\n\u003cp\u003eWhat surprising lessons can we learn from Covid-19?\u003c\/p\u003e\n\n\u003cp\u003eFrom the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.\u003c\/p\u003e\n\n\u003cp\u003eProfessor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eChange\u003c\/em\u003e shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, \u003cem\u003eChange\u003c\/em\u003e presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719205966060,"sku":"9781529373387","price":27.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14155593482732.jpg?v=1754548868"}],"url":"https:\/\/bookhero.live\/collections\/damon-centola.oembed","provider":"Book Hero","version":"1.0","type":"link"}