{"title":"Dakin Campbell","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cstrong\u003eDakin Campbell\u003c\/strong\u003e, a prominent name in the world of business and entrepreneurship literature. Dakin Campbell is a seasoned journalist with a knack for dissecting complex financial topics and making them accessible to a wide audience. His work offers valuable insights into the business world, often drawing from deep investigative research and interviews with industry leaders.\u003c\/p\u003e\n\n\u003cp\u003eAmong his noteworthy contributions is the book \u003cem\u003eGoing Public\u003c\/em\u003e, which delves into the intricacies of corporations embarking on the journey of becoming publicly traded entities. This book is a must-read for anyone interested in understanding the dynamics of Initial Public Offerings (IPOs) and the strategic decisions faced by companies entering the stock market.\u003c\/p\u003e\n\n\u003cp\u003eReaders will appreciate Campbell's engaging and informative style, as he navigates through the specifics of financial markets, corporate strategies, and entrepreneurial ventures. His ability to simplify complex concepts makes his works essential for both seasoned professionals and those new to the business sector.\u003c\/p\u003e\n\n\u003cp\u003eDive into Dakin Campbell's collection to enrich your understanding of the ever-evolving financial world. Whether you're an aspiring entrepreneur, a student of business, or simply curious about the corporate realm, you'll find his writings both enlightening and engaging.\u003c\/p\u003e","products":[{"product_id":"going-public-by-dakin-campbell-9781538707883","title":"Going Public","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eGoing Public\u003c\/em\u003e is a character-driven narrative centred on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits. In an era when algorithms and software have made the financial markets more efficient, the pricing of IPOs still relies on human judgment.\u003c\/p\u003e\n\n\u003cp\u003eIn 2016, executives at music-streaming service Spotify sought to upend the status quo. Led by a trim and understated CFO, Barry McCarthy, and a shy but brilliant founder, Daniel Ek, they took a wild idea and forged something new. \u003cem\u003eGoing Public\u003c\/em\u003e explores how they got comfortable with the risk, and how they lobbied securities watchdogs and exchange staff to rewrite the regulations. Readers will meet executives at disruptive companies like Airbnb, DoorDash, and data miner Palantir, venture capitalists, and even some bankers who seized on Spotify's labour and used it to knock Wall Street bankers off the piles of fees they'd been stacking for so long.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGoing Public\u003c\/em\u003e weaves in earlier attempts to rethink the IPO process, introducing readers to one of Silicon Valley's earliest bankers, Bill Hambrecht, whose invention for selling shares online was embraced by Google founders Larry Page and Sergey Brin when they auctioned their shares in 2004. It examines the recent boom in blank-check companies, those Wall Street insider deals that have suddenly become the hottest way to enter the public markets. \u003cem\u003eGoing Public\u003c\/em\u003e tells stories from inside the room, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719866110188,"sku":"9781538707883","price":77.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23243183482735.jpg?v=1754578949"}],"url":"https:\/\/bookhero.live\/collections\/dakin-campbell.oembed","provider":"Book Hero","version":"1.0","type":"link"}