{"title":"Craig LeGrande","description":"\u003cp\u003eWelcome to the world of Craig LeGrande, a distinguished author renowned for his insightful contributions to the fields of business and entrepreneurship. With a keen focus on the intersection of technology and value creation, Craig LeGrande has carved a niche in literature focused on innovation and strategic management.\u003c\/p\u003e\n\n\u003cp\u003eHis book, \u003cem\u003eAI-Driven Value Management\u003c\/em\u003e, exemplifies his expertise in weaving complex technological concepts with practical business strategies. Designed for today's forward-thinking entrepreneurs, his works provide tools and frameworks to harness the transformative power of artificial intelligence in the quest to enhance business value.\u003c\/p\u003e\n\n\u003cp\u003eCraig LeGrande's publications are perfect for business leaders aiming to stay ahead in the competitive landscape by leveraging technological advancements. His engaging writing style makes complex subjects accessible and actionable, ensuring that readers not only understand the theoretical underpinnings but also their practical applications.\u003c\/p\u003e\n\n\u003cp\u003eDiscover Craig LeGrande's works to elevate your understanding of modern business dynamics and to stay informed of the critical trends shaping the future of entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"ai-driven-value-management-by-craig-legrande-9781394288823","title":"AI-Driven Value Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eUnlock the power of generative AI to transform your enterprise B2B sales and marketing strategies\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eAI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success\u003c\/i\u003e, authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionise B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programmes. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers – and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.\u003c\/p\u003e\n\n\u003cp\u003eDive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting-edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you'll:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services\u003c\/li\u003e\n  \u003cli\u003eDiscover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management\u003c\/li\u003e\n  \u003cli\u003eEquip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eAI-Driven Value Management\u003c\/i\u003e is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853944115436,"sku":"9781394288823","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11427873482684.jpg?v=1759226906"}],"url":"https:\/\/bookhero.live\/collections\/craig-legrande.oembed","provider":"Book Hero","version":"1.0","type":"link"}