{"title":"Cliff Kuang","description":"\u003cp\u003e\u003cstrong\u003eCliff Kuang\u003c\/strong\u003e is an award-winning journalist and user experience designer with a passion for understanding and explaining how products and services shape our lives. One of his renowned works, \u003cem\u003eUser Friendly\u003c\/em\u003e, co-authored with Robert Fabricant, delves into the intricacies of design and its impact on daily life. Kuang's engaging writing style and in-depth research make his books a must-read for anyone interested in the intersection of design, technology, and user experience. Through his insightful analysis, Kuang helps us appreciate the subtleties of good design and its powerful role in making our world more accessible and enjoyable.\u003c\/p\u003e","products":[{"product_id":"user-friendly","title":"User Friendly","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eUser Friendly\u003c\/em\u003e by Cliff Kuang and Robert Fabricant is a riveting exploration into the world of user experience and the profound impact of design on our everyday lives. Drawing from a blend of historical anecdotes, cutting-edge research, and industry insights, the book delves into the elusive principles that make certain products feel intuitively natural, while others fail to resonate.\u003c\/p\u003e\n\n\u003cp\u003eThis thought-provoking narrative explores the relationship between user experience and human behaviour, revealing the hidden dynamics that influence our interactions with the world. Through engrossing stories, readers will uncover how seemingly unrelated events like the nuclear accident at Three Mile Island provide crucial insights into the logic behind modern smartphones. The book also traces back to pivotal moments like the Great Depression and World War II, illustrating how these periods catalysed a belief in social progress through superior product design.\u003c\/p\u003e\n\n\u003cp\u003eThe authors further examine how a failed vision for Disney World ultimately pioneered a new paradigm in designed experiences, illustrating how experimentation and failure can lead to revolutionary advancements.\u003c\/p\u003e\n\n\u003cp\u003eRecognised as one of Amazon's Best Books of 2019 and a top pick by Fortune's writers and editors, \u003cem\u003eUser Friendly\u003c\/em\u003e stands out for its ability to make complex ideas accessible and engaging. Critics have hailed it as \"a tour de force, an engrossing fusion of scholarly research, professional experience, and revelations from intrepid firsthand reporting\" (New York Times).\u003c\/p\u003e\n\n\u003cp\u003eIdeal for anyone passionate about well-designed products and the visionaries behind them, \u003cem\u003eUser Friendly\u003c\/em\u003e is an essential read. Whether you are a designer yourself, an innovator aiming to create something impactful, or simply a curious reader eager to understand the mechanics behind everyday objects, this book will enlighten and inspire.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45692542877932,"sku":"9780753556658","price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780753556658.jpg?v=1725565856"}],"url":"https:\/\/bookhero.live\/collections\/cliff-kuang.oembed","provider":"Book Hero","version":"1.0","type":"link"}