{"title":"Christopher Lochhead","description":"\u003cp\u003eChristopher Lochhead is a renowned figure in the realm of Business \u0026amp; Entrepreneurship, known for his unconventional approach that defies traditional norms. If you are keen on revolutionary ideas and innovative strategies, his works are a must-read.\u003c\/p\u003e\n\n\u003cp\u003eChristopher Lochhead's writing primarily explores concepts like category design and differentiation in the modern business landscape. His book, \u003cem\u003ePlay Bigger\u003c\/em\u003e, co-authored with Al Ramadan, Dave Peterson, and Kevin Maney, dives deep into how companies can dominate markets and create new categories. This book is a treasure trove of insights for entrepreneurs looking to stand out and redefine their industry.\u003c\/p\u003e\n\n\u003cp\u003eLochhead's books are not just about understanding theories—they are guides to implementing effective strategies that can lead to significant business breakthroughs. By weaving real-world examples with actionable advice, he provides readers with a clear path to entrepreneurial success.\u003c\/p\u003e\n\n\u003cp\u003eExplore Christopher Lochhead's works to discover how to craft your own niche and excel in creating legendary businesses.\u003c\/p\u003e","products":[{"product_id":"play-bigger-by-dave-peterson-9780349411361","title":"Play Bigger","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003c\/p\u003e\n\n\u003cp\u003eThe category is the new strategy.\u003c\/p\u003e\n\n\u003cp\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on examples from within and beyond our own practice, \u003cem\u003ePlay Bigger\u003c\/em\u003e shows both entrepreneurs and established enterprises how to define, develop, and rule a category over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46722448195820,"sku":"9780349411361","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10567133482312.jpg?v=1754643825"}],"url":"https:\/\/bookhero.live\/collections\/christopher-lochhead.oembed","provider":"Book Hero","version":"1.0","type":"link"}