{"title":"Christoph Weckerle","description":"\u003cp\u003eWelcome to our carefully curated collection dedicated to the insightful works of \u003cstrong\u003eChristoph Weckerle\u003c\/strong\u003e. As a remarkable voice in the realm of Business \u0026amp; Entrepreneurship, Weckerle offers a fresh perspective on strategic creativity and innovation—key concepts critical to success in today’s dynamic business world.\u003c\/p\u003e\n\n\u003cp\u003eHis renowned book, \u003cem\u003eStrategic Creativity\u003c\/em\u003e, stands at the forefront of this collection. It skilfully blends theoretical insights with practical applications, enabling readers to harness creativity as a strategic tool for business development. Weckerle's work is ideally suited for entrepreneurs, business leaders, and anyone eager to foster a culture of innovation within their organisations.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're new to the world of business strategy or a seasoned veteran, Christoph Weckerle's books offer valuable guidance and inspiration. Dive into his works to explore how the interplay of creativity and strategy can drive sustained success in your professional endeavours.\u003c\/p\u003e","products":[{"product_id":"strategic-creativity-by-christoph-weckerle-9781394364688","title":"Strategic Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA visionary guide for organisations to harmonise the deep interplay between strategy and creativity\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStrategic Creativity\u003c\/em\u003e is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions—and why it is mistaken to conceptualise creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new.\u003c\/p\u003e\n\n\u003cp\u003eThis book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically.\u003c\/li\u003e\n    \u003cli\u003eEstablishing creative enterprises to help organisations move forward, such as by inventing “positive economies.”\u003c\/li\u003e\n    \u003cli\u003eChanging perspectives in curatorial strategies, connecting spheres through entrepreneurial strategies, and bringing worlds together through diplomatic strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eStrategic Creativity\u003c\/em\u003e earns a well-deserved spot on the bookshelves of artists, designers, researchers, entrepreneurs, and business leaders in creative organisations, political movements, and beyond seeking to act seriously yet playfully, ambitiously yet modestly, and seamlessly merge two dynamic concepts for a clear competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46793666199788,"sku":"9781394364688","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/353f0144c15dfb376bc7c304a6b1aff0.jpg?v=1757060704"}],"url":"https:\/\/bookhero.live\/collections\/christoph-weckerle.oembed","provider":"Book Hero","version":"1.0","type":"link"}