{"title":"Christine Moorman","description":"\u003cp\u003eExplore the insightful world of Christine Moorman, a respected authority in the field of business and entrepreneurship. Her work primarily focuses on the crucial aspects of customer data and privacy, offering invaluable insights that can empower businesses in today's digital age. As a distinguished author and thought leader, Moorman collaborates with esteemed publications like the Harvard Business Review to bring you content that is both relevant and thought-provoking.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur or a seasoned business professional, her works are designed to expand your understanding of customer data management and privacy issues. Among her notable contributions, \u003cem\u003eCustomer Data and Privacy: The Insights You Need from Harvard Business Review\u003c\/em\u003e stands out as an essential read. This book delves into cutting-edge strategies and best practices, equipping you with the knowledge to make informed decisions about your business's data handling processes.\u003c\/p\u003e\n\n\u003cp\u003eImmerse yourself in Christine Moorman's collection today and discover a wealth of information that can drive your business towards greater success. Her writings not only educate but also inspire you to apply strategic thinking in managing customer relationships and safeguarding privacy.\u003c\/p\u003e","products":[{"product_id":"customer-data-and-privacy-the-insights-you-need-from-harvard-business-review-by-thomas-c-redman-9781633699861","title":"Customer Data and Privacy: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIs it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?)\u003c\/p\u003e\n\n\u003cp\u003eWithout much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers - we see that in personalisation and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eCustomer Data and Privacy: The Insights You Need from Harvard Business Review\u003c\/i\u003e will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the \u003ci\u003eInsights You Need from Harvard Business Review\u003c\/i\u003e series. Featuring HBR's smartest thinking on fast-moving issues - blockchain, cybersecurity, AI, and more - each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.\u003c\/p\u003e\n\n\u003cp\u003eYou can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas - and prepare you and your company for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719506972908,"sku":"9781633699861","price":14.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18246103482769.jpg?v=1754560713"}],"url":"https:\/\/bookhero.live\/collections\/christine-moorman.oembed","provider":"Book Hero","version":"1.0","type":"link"}