{"title":"Chip Heath","description":"\u003cp\u003eWelcome to our Chip Heath collection, where you'll discover a wealth of insights that combine psychology, business strategy, and storytelling. Chip Heath, a renowned author and professor, is celebrated for co-authoring several influential books that delve into the realms of personal development, education, and self-help.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eMade to Stick\u003c\/em\u003e, a compelling exploration of why certain ideas captivate and endure while others fade away. This book is a must-read for anyone interested in effective communication and the power of storytelling.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMaking Numbers Count\u003c\/em\u003e, Chip Heath expertly demystifies the art of translating data into easily understandable and impactful messages. This book is particularly valuable for educators and professionals aiming to convey complex information clearly and effectively.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSwitch\u003c\/em\u003e offers profound insights into personal and organisational change, guiding readers through the challenges of altering behaviour by understanding the human mind's dynamics.\u003c\/p\u003e\n\n\u003cp\u003eThe Power of Moments reveals how certain brief experiences can elevate our lives and how we can create these extraordinary moments. This inspiring book encourages readers to seize opportunities and transform ordinary events into unforgettable memories.\u003c\/p\u003e\n\n\u003cp\u003eChip Heath's books are perfect for those eager to enhance their personal development and enrich their educational pursuits. Explore this collection to gain practical knowledge and learn how to lead a more impactful life.\u003c\/p\u003e","products":[{"product_id":"making-numbers-count","title":"Making Numbers Count","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.\u003c\/p\u003e\n\n\u003cp\u003eHow many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix?\u003c\/p\u003e\n\n\u003cp\u003eWhether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world.\u003c\/p\u003e\n\n\u003cp\u003eUntil recently, most languages had no words for numbers greater than five. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we effectively translate numbers and stats so that the data comes alive?\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657979158764,"sku":"9781787634220","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781787634220.jpg?v=1724847372"},{"product_id":"switch","title":"Switch","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe transformative power of change is within your reach. In \u003cem\u003eSwitch\u003c\/em\u003e, bestselling authors Chip Heath and Dan Heath offer a masterful exploration of how to make change happen, even when it's hard. Through compelling insights grounded in scientific research and real-life examples, the Heath brothers unravel the complexities of human behaviour and demystify the process of change.\u003c\/p\u003e\n\n\u003cp\u003eAt its core, \u003cem\u003eSwitch\u003c\/em\u003e focuses on understanding the duality of the human mind, which the authors metaphorically describe as a Rider (the rational mind) on top of an Elephant (the emotional mind). This dynamic explains why change can be so challenging: while the Rider tends to overthink and analyse, the Elephant is driven by impulses and emotions. The key to successful change lies in aligning these two forces and creating a clear path for both to follow.\u003c\/p\u003e\n\n\u003cp\u003eThe Heath brothers employ a variety of captivating anecdotes and case studies to illustrate their points. They delve into the transformative stories of successful marriage counselling, where simple yet profound shifts in communication yielded lasting relationship improvements. In another instance, they recount the intriguing story of a company's financial turnaround sparked by a single, strategic display of excess inventory—a pile of gloves that exposed wasteful spending and prompted significant changes.\u003c\/p\u003e\n\n\u003cp\u003eWith a blend of rigorous analysis and accessible storytelling, \u003cem\u003eSwitch\u003c\/em\u003e empowers readers to tackle personal and organisational obstacles with confidence. The authors introduce practical frameworks and actionable strategies, such as scripting critical moves, finding the feeling, and shrinking the change, which can be adapted to various contexts—from personal habits to large-scale business transformations.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, \u003cem\u003eSwitch\u003c\/em\u003e is a guide to understanding the psychology of change and harnessing its potential for positive outcomes. By leveraging the insights and techniques shared by Chip Heath and Dan Heath, readers can navigate the complexities of change and achieve extraordinary results in their personal and professional lives. Change doesn't need to be hard. Just switch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658068451564,"sku":"9781847940322","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781847940322.jpg?v=1724848898"},{"product_id":"made-to-stick","title":"Made to Stick","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMade to Stick\u003c\/em\u003e by Chip Heath and Dan Heath is a groundbreaking examination of the art and science of creating messages that resonate. This compelling book delves into why some ideas survive and flourish while others fade away. Through a decade of research, the Heath brothers reveal the critical principles that make messages \"stick\".\u003c\/p\u003e\n\n\u003cp\u003eHave you ever wondered why fake news seems to spread like wildfire while the truth often goes unnoticed? Or why discredited urban legends continue to circulate? \u003cem\u003eMade to Stick\u003c\/em\u003e explores these intriguing questions and more, providing a rich tapestry of anecdotes and case studies that illuminate how we process and retain information.\u003c\/p\u003e\n\n\u003cp\u003eChip and Dan Heath's exploration is packed with fascinating real-life examples:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn Australian scientist convinced the world he had discovered the cause of stomach ulcers by drinking a glass filled with bacteria.\u003c\/li\u003e\n  \u003cli\u003eA sports reporter captivated his audience by describing a football match in a way that featured the stadium's exterior rather than the game itself.\u003c\/li\u003e\n  \u003cli\u003eIconic movie pitches such as \"Jaws on a spaceship\" for \u003cem\u003eAlien\u003c\/em\u003e and \"Die Hard on a bus\" for \u003cem\u003eSpeed\u003c\/em\u003e that persuaded film executives to fund enormous projects with little information other than a compelling concept.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat makes these stories stick in our minds? The Heath brothers unveil strategies like the \"Velcro Theory of Memory\" and \"curiosity gaps\" that highlight how our brains latch onto certain information hooks. These strategies offer practical insights for anyone who needs to communicate ideas effectively, whether in business, education, or everyday interactions.\u003c\/p\u003e\n\n\u003cp\u003eAs enjoyable as it is informative, \u003cem\u003eMade to Stick\u003c\/em\u003e blends cutting-edge research with vivid storytelling. The Heath brothers provide readers with essential tools to ensure that what they say is understood, remembered, and most importantly, acted upon. Whether you're a teacher, marketer, manager, or simply someone with a message to share, this book will transform the way you communicate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45745889050860,"sku":"9780099505693","price":32.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780099505693.jpg?v=1726681499"},{"product_id":"making-numbers-count-by-chip-heath-9781804996218","title":"Making Numbers Count","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNew in Penguin paperback, \u003ci\u003eMaking Numbers Count\u003c\/i\u003e offers quick, simple and practical hacks to understand and communicate numbers at all scales, from bestselling author Chip Heath.\u003c\/p\u003e\n\n\u003cp\u003eUntil very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren't built to understand them.\u003c\/p\u003e\n\n\u003cp\u003eWhat does 5GB of storage actually mean? (Two months of commutes, without repeating a song.) What's the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.) How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is...thirty-two years.)\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, \u003ci\u003eMaking Numbers Count\u003c\/i\u003e shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46354943344876,"sku":"9781804996218","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17976483482830.jpg?v=1744292063"},{"product_id":"the-power-of-moments-by-chip-heath-9780552174459","title":"The Power of Moments","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe internationally bestselling authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe New York Times Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Beautifully written, brilliantly researched'\u003c\/em\u003e - Angela Duckworth, bestselling author of \u003cem\u003eGRIT\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine'\u003c\/em\u003e - Adam Grant, bestselling author of \u003cem\u003eORIGINALS\u003c\/em\u003e and \u003cem\u003eOPTION B\u003c\/em\u003e, with Sheryl Sandberg\u003c\/p\u003e\n\n\u003cp\u003eIn this latest New York Times bestseller by the authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003eWhat if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Power of Moments\u003c\/em\u003e, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.\u003c\/p\u003e\n\n\u003cp\u003eFilled with remarkable tales and practical insights, \u003cem\u003eThe Power of Moments\u003c\/em\u003e proves we all have the power to transform ordinary experiences into unforgettable ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46504850784492,"sku":"9780552174459","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16021233482384.jpg?v=1748657293"},{"product_id":"the-power-of-moments-by-chip-heath-9781804995747","title":"The Power of Moments","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNew in Penguin paperback, this bestseller explores why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe New York Times\u003c\/em\u003e bestseller\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBeautifully written, brilliantly researched\u003c\/em\u003e – Angela Duckworth, bestselling author of \u003cem\u003eGRIT\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine – Adam Grant, bestselling author of \u003cem\u003eORIGINALS\u003c\/em\u003e and \u003cem\u003eOPTION B\u003c\/em\u003e, with Sheryl Sandberg\u003c\/p\u003e\n\n\u003cp\u003eIn this latest \u003cem\u003eNew York Times\u003c\/em\u003e bestseller by the authors of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us—and how we can learn to create such extraordinary moments in our own life and work.\u003c\/p\u003e\n\n\u003cp\u003eWhat if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children?\u003c\/p\u003e\n\n\u003cp\u003eMany of the defining moments in our lives are the result of accident or luck—but why leave our most meaningful, memorable moments to chance when we can create them?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Power of Moments\u003c\/em\u003e, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.\u003c\/p\u003e\n\n\u003cp\u003eFilled with remarkable tales and practical insights, \u003cem\u003eThe Power of Moments\u003c\/em\u003e proves we all have the power to transform ordinary experiences into unforgettable ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46652533211372,"sku":"9781804995747","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17971773482830.jpg?v=1752407494"}],"url":"https:\/\/bookhero.live\/collections\/chip-heath.oembed","provider":"Book Hero","version":"1.0","type":"link"}