{"title":"Charles Spence","description":"\u003cp\u003e\u003cstrong\u003eCharles Spence\u003c\/strong\u003e explores the fascinating intersection of science and human perception, delving into how our senses shape the experience of flavour and dining. His work offers an engaging blend of psychology, neuroscience, and gastronomy, revealing surprising insights into how sight, sound, smell, and taste interact to influence what we eat and enjoy.\u003c\/p\u003e\n\n\u003cp\u003eFrom the science behind the perfect meal to innovative ways of 'sensehacking', readers can expect thoughtful, well-researched books that challenge conventional thinking about food and perception. Spence’s writing invites readers to rethink their everyday sensory experiences through a scientific lens.\u003c\/p\u003e","products":[{"product_id":"gastrophysics-by-charles-spence-9780241977743","title":"Gastrophysics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eFreakonomics\u003c\/em\u003e for eating - a ground-breaking and tasty book by the world-leading expert in sensory science.\u003c\/p\u003e\n\n\u003cp\u003eWhy do we consume 35% more food when eating with one more person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?\u003c\/p\u003e\n\n\u003cp\u003eThese are just some of the ingredients of \u003cem\u003eGastrophysics\u003c\/em\u003e, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the 'off-the-plate' elements of a meal — the weight of cutlery, the placing on the plate, the background music, and much more.\u003c\/p\u003e\n\n\u003cp\u003eWhether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Mealtimes will genuinely never be the same again.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46342629097708,"sku":"9780241977743","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3490973482274.jpg?v=1743925742"},{"product_id":"sensehacking-by-charles-spence-9780241361153","title":"Sensehacking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives.\u003c\/p\u003e\n\n\u003cp\u003eHow can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work? In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier.\u003c\/p\u003e\n\n\u003cp\u003eWe like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSensehacking\u003c\/em\u003e offers an insightful look into the fascinating world of sensory perception and how we can harness it to improve our everyday lives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46342687621356,"sku":"9780241361153","price":24.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25410863482273.jpg?v=1743934670"},{"product_id":"the-perfect-meal-by-betina-piqueras-fiszman-9781118490822","title":"The Perfect Meal","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe authors of \u003cem\u003eThe Perfect Meal\u003c\/em\u003e examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience.\u003c\/p\u003e\n\n\u003cp\u003eThe principal focus of the book is not on flavour perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.\u003c\/p\u003e\n\n\u003cp\u003eExamples are:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe colour of the plate (visual)\u003c\/li\u003e\n    \u003cli\u003eThe shape of the glass (visual\/tactile)\u003c\/li\u003e\n    \u003cli\u003eThe names used to describe the dishes (cognitive)\u003c\/li\u003e\n    \u003cli\u003eThe background music playing inside the restaurant (aural)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNovel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Perfect Meal\u003c\/em\u003e was the 2015 Popular Science Prose Award Winner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47433002647788,"sku":"9781118490822","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118490822.jpg?v=1774765846"}],"url":"https:\/\/bookhero.live\/collections\/charles-spence.oembed","provider":"Book Hero","version":"1.0","type":"link"}