{"title":"Charles Hecker","description":"\u003cp\u003eCharles Hecker’s work delves into the intricate dynamics of business strategy and competitive advantage. His writing offers sharp insights into market behaviour and the underlying forces that drive success and failure in the corporate world.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thought-provoking analysis that challenges conventional thinking, with a focus on real-world applications. Hecker’s books provide valuable lessons for entrepreneurs, executives, and anyone interested in the art of strategic decision-making.\u003c\/p\u003e","products":[{"product_id":"zero-sum-by-charles-hecker-9781911723561","title":"Zero Sum","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen the hammer and sickle came down in late 1991, Russia's feverish new market opened for business. From banking to breweries, sectors emerged out of nowhere, in a country that had never had a functioning economy. For the next three turbulent decades, a wild, proto-capitalist free-for-all transformed Russian society.\u003c\/p\u003e\n\n\u003cp\u003eThen, in 2022, Putin launched the full-scale invasion of Ukraine. The market started to collapse; Western firms fled Moscow's skyscrapers. No country this large had ever remade itself so dizzyingly; now, just as dramatically, it was over. The intervening decades had seen phenomenal successes and crushing failures; the creation and destruction of enormous fortunes. How did it all happen?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eZero Sum\u003c\/i\u003e brings to life the complex, vivid colour of one of the greatest experiments in the history of global commerce. What have businesses learnt — or failed to learn — from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47487795101932,"sku":"9781911723561","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/84552a2ed3ca607869061ceebeaea39b.jpg?v=1775768416"}],"url":"https:\/\/bookhero.live\/collections\/charles-hecker.oembed","provider":"Book Hero","version":"1.0","type":"link"}