{"title":"Chantel Prat","description":"\u003cp\u003eDiscover the intriguing world of neuroscience with the works of Chantel Prat, an eminent author who translates the complexities of brain science into accessible and engaging narratives. With an impressive background in neuroscience, Prat demonstrates a talent for breaking down intricate scientific concepts into fascinating insights, making her books an enlightening choice for both novices and enthusiasts alike.\u003c\/p\u003e\n\n\u003cp\u003eExplore her celebrated work, \u003cem\u003eThe Neuroscience of You\u003c\/em\u003e, which delves into the intricacies of the human brain, offering a profound understanding of how our unique neural pathways shape our experiences and perceptions. This collection, nestled within our Science \u0026amp; Nature category, provides readers with a journey into the mind, revealing the remarkable ways our brains work and adapt.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're keen on expanding your knowledge of neuroscience or are simply intrigued by the inner workings of the human mind, Chantel Prat's books offer an educational yet accessible exploration of these subjects. Immerse yourself in this captivating collection and unlock the secrets of your own mind.\u003c\/p\u003e","products":[{"product_id":"the-neuroscience-of-you-by-chantel-prat-9781524746605","title":"The Neuroscience of You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA surprising new angle on brain science and learning from University of Washington Associate Professor and cognitive neuroscientist Chantel Prat, focusing not on how the average brain works but on how every brain is \u003cstrong\u003edifferent\u003c\/strong\u003e, exactly why those variations are important, and what that means for all of us.\u003c\/p\u003e\n\n\u003cp\u003eFrom University of Washington professor Chantel Prat comes \u003cem\u003eThe Neuroscience of You\u003c\/em\u003e, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what's average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.\u003c\/p\u003e\n\n\u003cp\u003eWith style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weaknesses of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like \"Focus,\" \"Navigate,\" and \"Connect,\" \u003cem\u003eThe Neuroscience of You\u003c\/em\u003e helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritise information, use what they've learned from experience, relate to other people, and so much more.\u003c\/p\u003e\n\n\u003cp\u003eWhile other scientists focus on how \"the\" brain works \"on average,\" Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: complicated as it may be, no two brains are alike. Individual differences in brain functioning are as pervasive as they are fundamental to defining what \"normal\" looks like. Adages such as, \"I'm not wired that way,\" intuitively point to the fact that the brains we're piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look grey and squishy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47234857664748,"sku":"9781524746605","price":85.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24059353482730.jpg?v=1768964876"}],"url":"https:\/\/bookhero.live\/collections\/chantel-prat.oembed","provider":"Book Hero","version":"1.0","type":"link"}