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Hospitality Strategic Management
Concepts and Cases
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Hospitality Strategic Management
$25299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for executive-level hospitality training and professionals seeking to enhance their strategic management expertise in various hospitality sectors.
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See moreUpdated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.
Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. This makes the book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Book Details
INFORMATION
ISBN: 9780470083598
Publisher: John Wiley and Sons Ltd
Format: Hardback
Date Published: 21 April 2009
Country: United Kingdom
Imprint: John Wiley & Sons Ltd
Edition: 2nd Edition
Audience: Tertiary education
DIMENSIONS
Spine width: 40.0mm
Width: 198.0mm
Height: 234.0mm
Weight: 1332g
Pages: 696
About the Author
Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
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