{"title":"Carole Mahoney","description":"\u003cp\u003e\u003cstrong\u003eCarole Mahoney\u003c\/strong\u003e offers insightful perspectives on navigating the complexities of modern commerce with clarity and practical wisdom. Her works, including \u003cem\u003eBuyer First\u003c\/em\u003e, delve into the dynamics of business relationships and strategic decision-making, providing readers with essential tools to understand market interactions from the buyer's viewpoint.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and business professionals alike, Mahoney's writing emphasises thoughtful negotiation and the importance of consumer-centric approaches. Her books invite readers to refine their strategies and enhance their entrepreneurial skills through grounded advice and clear explanations.\u003c\/p\u003e","products":[{"product_id":"buyer-first-by-carole-mahoney-9781774583203","title":"Buyer First","description":"It's time to forget everything you think you know about selling.\n\nWinning new customers is the number one challenge 80 percent of entrepreneurs face-and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney-who once struggled to pay bills and is now a top sales coach and influencer-says the reason so many of us are bad at selling is, well, we think selling is bad.\n\nIn the \"book my clients have been asking me for,\" Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them.\n\nWith her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy.\n\nComplete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences.\n\nNot only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results-it'll make you feel fantastic about every transaction.","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48240886972652,"sku":"9781774583203","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774583203-buyer-first-1.jpg?v=1787928548"}],"url":"https:\/\/bookhero.live\/collections\/carole-mahoney.oembed","provider":"Book Hero","version":"1.0","type":"link"}