{"title":"Bronwen Everill","description":"\u003cp\u003eExplore the insightful works of Bronwen Everill, a distinguished author whose writings delve into the intricate intersections of economics, history, and ethics. Her expertise shines through in books like \u003cem\u003eAfriconomics\u003c\/em\u003e and \u003cem\u003eNot Made by Slaves\u003c\/em\u003e, where she skillfully examines the historical and contemporary economic landscapes of Africa.\u003c\/p\u003e\n\n\u003cp\u003eBronwen Everill's books are a valuable resource for anyone interested in understanding the economic developments and historical narratives that have shaped the African continent. Through meticulously researched content, she provides readers with a deeper appreciation of the complexities involved in African history and global economic systems. Whether you are a student, educator, or history enthusiast, her works offer essential perspectives and insights into the dynamics of trade, slavery, and economic growth.\u003c\/p\u003e\n\n\u003cp\u003eDive into Bronwen Everill's collection for an enlightening journey into the past and present of Africa’s economic and historical milieu. Her works are both educational and thought-provoking, serving as a testament to the profound influence of historical events on today’s economic and social structures.\u003c\/p\u003e","products":[{"product_id":"africonomics-by-bronwen-everill-9780008581152","title":"Africonomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e'A historically insightful read'\u003c\/strong\u003e \u003cem\u003eFinancial Times\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A wry, rollicking, and provocative history' Michael Taylor, author of \u003cem\u003eThe Interest\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A thought-provoking analysis of Africa's relationship with economic imperialism' Astrid Madimba and Chinny Ukata, authors of \u003cem\u003eIt’s A Continent\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe need to think differently about African economics.\u003c\/p\u003e\n\n\u003cp\u003eFor centuries, Westerners have tried to ‘fix’ African economies. From the abolition of slavery onwards, missionaries, philanthropists, development economists and NGOs have arrived on the continent, full of good intentions and bad ideas. Their experiments have invariably gone awry, to the great surprise of all involved.\u003c\/p\u003e\n\n\u003cp\u003eIn this short, bold story of Western economic thought about Africa, historian Bronwen Everill argues that these interventions fail because they start from a misguided premise: that African economies just need to be more like the West. Ignoring Africa's own traditions of economic thought, Europeans and Americans assumed a set of universal economic laws that they thought could be applied anywhere. They enforced specifically Western ideas about growth, wealth, debt, unemployment, inflation, women’s work and more, and used Western metrics to find African countries wanting.\u003c\/p\u003e\n\n\u003cp\u003eThe West does not know better than African nations how an economy should be run. By laying bare the myths and realities of our tangled economic history, \u003cem\u003eAfriconomics\u003c\/em\u003e moves from Western ignorance to African knowledge.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'Cheerfully provocative … sparkles with some illuminating moments'\u003c\/strong\u003e \u003cem\u003eTLS\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46364490399980,"sku":"9780008581152","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3a42ce3b4e2c8ea95f75fd2af3f8fbbc.jpg?v=1789340461"},{"product_id":"africonomics-by-bronwen-everill-9780008581183","title":"Africonomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e'A historically insightful read'\u003c\/strong\u003e \u003cem\u003eFinancial Times\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A wry, rollicking, and provocative history' Michael Taylor, author of \u003cem\u003eThe Interest\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A thought-provoking analysis of Africa's relationship with economic imperialism' Astrid Madimba and Chinny Ukata, authors of \u003cem\u003eIt’s A Continent\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe need to think differently about African economics.\u003c\/p\u003e\n\n\u003cp\u003eFor centuries, Westerners have tried to ‘fix’ African economies. From the abolition of slavery onwards, missionaries, philanthropists, development economists and NGOs have arrived on the continent, full of good intentions and bad ideas. Their experiments have invariably gone awry, to the great surprise of all involved.\u003c\/p\u003e\n\n\u003cp\u003eIn this short, bold story of Western economic thought about Africa, historian Bronwen Everill argues that these interventions fail because they start from a misguided premise: that African economies just need to be more like the West. Ignoring Africa's own traditions of economic thought, Europeans and Americans assumed a set of universal economic laws that they thought could be applied anywhere. They enforced specifically Western ideas about growth, wealth, debt, unemployment, inflation, women’s work and more, and used Western metrics to find African countries wanting.\u003c\/p\u003e\n\n\u003cp\u003eThe West does not know better than African nations how an economy should be run. By laying bare the myths and realities of our tangled economic history, \u003cem\u003eAfriconomics\u003c\/em\u003e moves from Western ignorance to African knowledge.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eShortlisted for the BCA African Business Book of the Year\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46855787020524,"sku":"9780008581183","price":32.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f708e120cbe8879c892e9e143c599431.jpg?v=1759284876"},{"product_id":"not-made-by-slaves-by-bronwen-everill-9780674292345","title":"Not Made by Slaves","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"Impressive [Readers] will be rewarded with greater understanding of historical developments that changed the relationship between consumers and producers in a global economy in ways that reverberate to this day.\" -\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Everill repositions West Africa as central to the broader Atlantic story of 18th and 19th century economic morality, its relationship with commercial ethics, and the expansion of capitalism.\" -\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Offers a penetrating new perspective on abolition in the British Empire by spotlighting a particular cast of characters: the commercial abolitionists in West Africa who fashioned a consumer-focused, business-friendly antislavery ethics. These figures sought to prove the moral and economic superiority of non-slave labour while profiting from the transition away from slavery. Impressive.\" -\u003ci\u003eJacobin\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"East India Sugar Not Made By Slaves.\" With these words inscribed on a sugar bowl, nineteenth-century consumers were reminded of their power to change the global economy. Determined to strike at the heart of the slave trade, abolitionist businesses throughout the Atlantic used new ideas of supply and demand, consumer credit, and branding to make the case for ethical capitalism.\u003c\/p\u003e\n\n\u003cp\u003eConsumers became the moral compass of capitalism as companies in West Africa, including Macaulay \u0026amp; Babington and Brown \u0026amp; Ives, developed clever new tactics to make \"legitimate\" commerce pay. Yet ethical trade was not without its problems. The search for goods \"not made by slaves\" unwittingly expanded the reach of colonial enterprises in the relentless pursuit of cheap labour. \u003ci\u003eNot Made by Slaves\u003c\/i\u003e captures the moral dilemmas roiling the early years of global consumer society and is a stark reminder of the unintended consequences of relying on consumer self-interest to transform global capitalism.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000690721004,"sku":"9780674292345","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1425333482428.jpg?v=1763297645"}],"url":"https:\/\/bookhero.live\/collections\/bronwen-everill.oembed","provider":"Book Hero","version":"1.0","type":"link"}