{"title":"Brittany Hodak","description":"\u003cp\u003eBrittany Hodak’s books delve into the art of cultivating loyal and passionate customers, transforming ordinary buyers into devoted superfans. Her insights are rooted in innovative marketing strategies and authentic brand-building, offering practical guidance for entrepreneurs and businesses aiming to thrive in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging narratives tempered with real-world examples, exploring how connection and creativity drive lasting business success. Hodak’s work is essential for those interested in the intersection of entrepreneurship and customer experience.\u003c\/p\u003e","products":[{"product_id":"creating-superfans-by-brittany-hodak-9781774580783","title":"Creating Superfans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSuperfans aren't just for pop stars and NBA teams.\u003c\/p\u003e\n\n\u003cp\u003eWhat if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eCreating Superfans\u003c\/em\u003e, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humour and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefine, understand, and share your own unique brand story\u003c\/li\u003e\n  \u003cli\u003eBetter capture, understand, and utilise customer feedback\u003c\/li\u003e\n  \u003cli\u003eConnect your brand's story to your individual customers' stories\u003c\/li\u003e\n  \u003cli\u003eMake exceeding customer expectations business-as-usual\u003c\/li\u003e\n  \u003cli\u003eRegularly earn and capitalise on customer referrals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYou'll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you're launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48241036624108,"sku":"9781774580783","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774580783-creating-superfans-1.jpg?v=1787931635"}],"url":"https:\/\/bookhero.live\/collections\/brittany-hodak.oembed","provider":"Book Hero","version":"1.0","type":"link"}