{"title":"Bobby Hundreds","description":"\u003cp\u003eBobby Hundreds offers a bold exploration of contemporary culture and finance, challenging perceptions with incisive commentary on topics like NFTs and streetwear. His books blend personal insight with critical analysis, inviting readers to question prevailing narratives in both investment and identity.\u003c\/p\u003e\n\n\u003cp\u003eCombining elements of \u003cem\u003ebiography\u003c\/em\u003e and \u003cstrong\u003efinance\u003c\/strong\u003e, these works reveal a unique viewpoint on the intersection of creativity and commerce, making them compelling for those curious about the evolving landscape of digital assets and cultural expression.\u003c\/p\u003e","products":[{"product_id":"nfts-are-a-scam-nfts-are-the-future-by-bobby-hundreds-9780374610296","title":"NFTs Are a Scam \/ NFTs Are the Future","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePart memoir, part manifesto, \u003cem\u003eNFTs Are a Scam \/ NFTs Are the Future\u003c\/em\u003e is the story of Bobby Hundreds's journey into NFTs, Web3, and the Metaverse from 2020 to 2022. His first memoir, \u003cem\u003eThis Is Not a T-Shirt\u003c\/em\u003e, recounted his streetwear brand's story of community, commerce, and style. Now, he desires to tell the story of when a community itself builds the brand.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eNFTs Are a Scam\u003c\/em\u003e, Hundreds shares his thoughts and philosophy on a decentralised, digital revolution. Are NFTs a cult or a religion? And to whom do their followers pray?\u003c\/p\u003e\n\n\u003cp\u003eHundreds confronts the roles of NFTs, blockchain, cryptocurrencies, sustainability, and legitimacy in this burgeoning industry where jpegs sell for millions of dollars. For those looking to build in the space, he incorporates insights and takeaways from assembling his own NFT collection. He provides an insider perspective through long-form essays, diary entries and interludes, as well as in-depth interviews with notable personalities in the NFT world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNFTs Are a Scam\u003c\/em\u003e captures a critical inflection point in culture where modern history pauses to take a break. Is this technology an elaborate hoax, or does it herald the makings of the next internet?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46481701044460,"sku":"9780374610296","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9784373482321.jpg?v=1748212373"},{"product_id":"nfts-are-a-scam-nfts-are-the-future-by-bobby-hundreds-9781250335821","title":"NFTs Are a Scam \/ NFTs Are the Future","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before.\u003c\/p\u003e\n\n\u003cp\u003eBut was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eNFTs Are a Scam \/ NFTs Are the Future\u003c\/em\u003e, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.\u003c\/p\u003e\n\n\u003cp\u003eOver the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going on—and why it's worth paying attention to—it is the perfect primer.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46481701732588,"sku":"9781250335821","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4273143482633.jpg?v=1748212449"},{"product_id":"this-is-not-a-t-shirt-by-bobby-hundreds-9780374275792","title":"This Is Not a T-Shirt","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself.\u003c\/p\u003e\n\n\u003cp\u003eStreetwear exists in that rarefied space where genuine \"cool\" coexists with big business; where a star designer might work simultaneously with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts that is worn by everyone from rappers to models to book editors. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the \"heritage brands.\" The Hundreds is one of those companies, and Bobby Hundreds is at the centre of it all.\u003c\/p\u003e\n\n\u003cp\u003eBobby Kim, a.k.a. Bobby Hundreds, is the co-founder of The Hundreds, one of the first streetwear brands to go global. The creative force behind the brand, he has emerged as one of streetwear's most prominent faces and voices. But growing up as one of the only Asian American kids in a mostly white and Latino community, a year ahead of his peers, with artistic aspirations, he reminds us that The Hundreds was started by outsiders and that that is truly the story of streetwear culture.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThis Is Not a T-Shirt\u003c\/em\u003e, Bobby Hundreds cements his spot as a champion of an industry he helped create, celebrating the inspirations that birthed The Hundreds—from his Southern California, punk-DIY-tinged youth to the brand's explosive success. His story is both inspiring memoir and business book—an expert assessment of the history and future of streetwear and the tale of his commitment to a creative vision and to building real community.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48244782104812,"sku":"9780374275792","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780374275792-this-is-not-a-t-shirt-1.jpg?v=1788013558"}],"url":"https:\/\/bookhero.live\/collections\/bobby-hundreds.oembed","provider":"Book Hero","version":"1.0","type":"link"}