{"title":"Bob Moesta","description":"\u003cp\u003eBob Moesta’s works explore the intersection of customer behaviour and business strategy, offering insightful perspectives on entrepreneurship and market demand. His books guide readers through understanding the motivations behind consumer decisions, helping businesses align their products with genuine needs.\u003c\/p\u003e\n\n\u003cp\u003eRooted in practical frameworks and real-world examples, Moesta’s writing also delves into personal development, encouraging a mindset of discovery and adaptation. Whether navigating career shifts or launching new ventures, his books provide thoughtful tools for growth and innovation.\u003c\/p\u003e","products":[{"product_id":"job-moves-by-bob-moesta-9781785122651","title":"Job Moves","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHave you ever asked yourself whether your career is moving in the right direction? Finding the right next job isn't just a flip of a coin. With the right strategy and mindset, you can shape your future.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eJob Moves\u003c\/em\u003e presents a radical new vision of career development. Drawing upon their research from the Harvard Business School, the authors offer nine practical steps to transform your career by helping you understand your true priorities, the experiences you hope to gain, what trade-offs you're willing to make, and how to learn if a new job will deliver before switching.\u003c\/p\u003e\n\n\u003cp\u003eTogether, the authors will help you decide which skills to develop, build your network, and make the progress you desire. Whatever your direction, \u003cem\u003eJob Moves\u003c\/em\u003e will help you take the first step towards your dream job.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46868706787564,"sku":"9781785122651","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15841343482823.jpg?v=1759765963"},{"product_id":"job-moves-by-ethan-bernstein-9781785122682","title":"Job Moves","description":"\u003cb\u003eHave you ever asked yourself whether your career is moving in the right direction? Finding the right next job isn't just a flip of a coin. With the right strategy and mindset, you can shape your future.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003ci\u003eJob Moves \u003c\/i\u003epresents a radical new vision of career development. Drawing upon their research from the Harvard Business School, the authors offer nine practical steps to transform your career by helping you understand your true priorities, the experiences you hope to gain, what trade-offs you're willing to make, and how to learn if a new job will deliver before switching.\u003cbr\u003e\u003cbr\u003e Together, the authors will help you decide which skills to develop, build your network, and make the progress you desire. Whatever your direction, \u003ci\u003eJob Moves \u003c\/i\u003ewill help you take the first step towards your dream job.\u003cbr\u003e\u003cbr\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288530731244,"sku":"9781785122682","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0a410c48ae37a5151c78f16ea230afa6.jpg?v=1770630023"},{"product_id":"demand-side-sales-101-by-bob-moesta-9781544509983","title":"Demand-Side Sales 101","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.\u003c\/p\u003e\n\n\u003cp\u003eHere's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBob Moesta\u003c\/strong\u003e, lifelong innovator and coarchitect of the \"Jobs to be Done\" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.\u003c\/p\u003e\n\n\u003cp\u003eNow, in \u003cem\u003eDemand-Side Sales 101\u003c\/em\u003e, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson—you'll want to help people make progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933951443180,"sku":"9781544509983","price":72.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781544509983-demand-side-sales-101.jpg?v=1783887195"}],"url":"https:\/\/bookhero.live\/collections\/bob-moesta.oembed","provider":"Book Hero","version":"1.0","type":"link"}