{"title":"Blake Masters","description":"\u003cp\u003eBlake Masters offers insightful explorations into the world of business and entrepreneurship, combining sharp analysis with practical wisdom. His writing challenges conventional thinking and encourages readers to innovate and build with a fresh perspective.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on startups, leadership, and transformative ideas, Masters' work is essential for anyone looking to understand the dynamics of creating successful ventures in today’s competitive landscape.\u003c\/p\u003e","products":[{"product_id":"zero-to-one","title":"Zero to One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eZero to One\u003c\/i\u003e by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a competitive world.\u003c\/p\u003e\n\n\u003cp\u003eRather than offering a blueprint for mimicking the success of others, \u003ci\u003eZero to One\u003c\/i\u003e urges readers to think beyond conventional boundaries. Thiel argues that the next technological titan won't be someone who merely replicates the achievements of Bill Gates by building another operating system, nor someone who follows in the footsteps of Larry Page and Sergey Brin by creating a new search engine. Instead, true innovators seek to create something entirely new—taking the world from 0 to 1 rather than from 1 to n.\u003c\/p\u003e\n\n\u003cp\u003eThe core premise of the book is simple yet profound: creating value in the world involves doing what hasn't been done before. Thiel provides concrete insights and strategies that aspiring entrepreneurs can use to identify singular opportunities and transform their ideas into successful enterprises. Drawing from his rich experience, Thiel discusses the importance of unique monopolies, the role of secrets in business, and the need for long-term planning.\u003c\/p\u003e\n\n\u003cp\u003eEnriched by contributions from Blake Masters, \u003ci\u003eZero to One\u003c\/i\u003e delves deep into the fundamental questions every start-up must address. What valuable company is nobody building? How do you uncover distinct opportunities that others have overlooked? Thiel's unique perspectives challenge conventional wisdom, encouraging readers to develop a vision that defies the status quo and leads to true innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eZero to One\u003c\/i\u003e has received acclaim from industry leaders and thinkers:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Peter Thiel has built multiple breakthrough companies, and \u003ci\u003eZero to One\u003c\/i\u003e shows how.\"\u003c\/em\u003e\u003cbr\u003e\n\u003cem\u003eELON MUSK, CEO of SpaceX and Tesla\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"This book delivers completely new and refreshing ideas on how to create value in the world.\"\u003c\/em\u003e\u003cbr\u003e\n\u003cem\u003eMARK ZUCKERBERG, CEO of Facebook\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.\"\u003c\/em\u003e\u003cbr\u003e\n\u003cem\u003eNASSIM NICHOLAS TALEB, author of \u003ci\u003eThe Black Swan\u003c\/i\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith remarkable insights and a no-nonsense approach, \u003ci\u003eZero to One\u003c\/i\u003e is an essential read for anyone determined to go beyond imitation to create truly innovative businesses. It is a clarion call for original thinkers and restless spirits eager to push the boundaries of what's possible.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658488799468,"sku":"9780753555200","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780753555200.jpg?v=1724853458"},{"product_id":"zero-to-one-by-blake-masters-9780804139298","title":"Zero to One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e#1 \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER\u003c\/b\u003e • \u003cb\u003e“This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e“Peter Thiel has built multiple breakthrough companies, and \u003ci\u003eZero to One\u003c\/i\u003e shows how.”—Elon Musk, CEO of SpaceX and Tesla\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In \u003ci\u003eZero to One\u003c\/i\u003e, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.\u003c\/p\u003e\n\n\u003cp\u003eThiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.\u003c\/p\u003e\n\n\u003cp\u003eDoing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eZero to One\u003c\/i\u003e presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47642911473900,"sku":"9780804139298","price":73.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5270025ab43693ef14bf1afe5777ffe8.jpg?v=1779160977"}],"url":"https:\/\/bookhero.live\/collections\/blake-masters.oembed","provider":"Book Hero","version":"1.0","type":"link"}