{"title":"Bill Gifford","description":"\u003cp\u003eBill Gifford’s works invite readers into the fascinating intersection of science, health, and human potential. With a clear, engaging style, he explores complex topics like longevity, neuroplasticity, and wellness, offering fresh perspectives grounded in rigorous research.\u003c\/p\u003e\n\n\u003cp\u003eWhether delving into the latest findings on ageing or unravelling the mysteries of the mind, Gifford’s books provide thoughtful, accessible insights that inspire self-improvement and a deeper understanding of the natural world.\u003c\/p\u003e","products":[{"product_id":"outlive","title":"Outlive","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA groundbreaking manifesto on living better from the world's top longevity expert.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTHE INSTANT SUNDAY TIMES AND NEW YORK TIMES BESTSELLER, AND OVER 2 MILLION COPIES SOLD GLOBALLY\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is the ultimate manual for living better and longer.\u003c\/p\u003e\n\n\u003cp\u003eFor all its successes, mainstream medicine has failed to make much progress against the diseases of ageing that kill most people—heart disease, cancer, Alzheimer's disease, and type 2 diabetes. Too often, it intervenes with treatments too late, prolonging lifespan at the expense of quality of life. Dr Peter Attia, the world's top longevity expert who is featured on Chris Hemsworth's National Geographic documentary \u003cem\u003eLIMITLESS\u003c\/em\u003e, believes we must replace this outdated framework with a personalised, proactive strategy for longevity.\u003c\/p\u003e\n\n\u003cp\u003eThis isn't 'biohacking,' it's science—a well-founded strategic approach to extending lifespan while improving our physical, cognitive, and emotional health, making each decade better than the one before. With \u003cem\u003eOutlive\u003c\/em\u003e's practical advice and roadmap, you can plot a different path for your life, one that lets you outlive your genes to make each decade better than the one before.\u003c\/p\u003e\n\n\u003cp\u003eIn the Daily Mail's 'TOP READS OF 2023- Books that will help you feel better for longer'\u003c\/p\u003e\n\n\u003cp\u003e'One of the most important books you'll ever read.' - Steven D. Levitt, New York Times bestselling author of \u003cem\u003eFreakonomics\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'Highlighters at the ready. This is jam-packed with things you will wish you had known before. I devoured the audiobook and instantly bought a hard copy to keep on my desk' - Dr Julie Smith, bestselling author of \u003cem\u003eWhy Has Nobody Told Me This Before\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOutlive\u003c\/em\u003e has sold over 1 million copies globally according to Nielsen BookScan UK and Circana BookScan US, April 2024. Instant Sunday Times and New York Times bestseller, April 2023.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45695568773356,"sku":"9781785044557","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785044557_2fda009d-fbfa-4a06-9937-3b54c32ef696.jpg?v=1731902107"},{"product_id":"spring-chicken-by-bill-gifford-9781780748511","title":"Spring Chicken","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe've been tantalised by the idea of eternal youth since time immemorial. We're always asking how we can live longer, and better. Or, to put it another way, why can't we all be like Madame Calment who cycled till she was 100, smoked till she was 117 and died at the wonderfully old age of 122?\u003c\/p\u003e\n\n\u003cp\u003eJoin veteran reporter Bill Gifford for a rip-roaring ride along the trail to the fountain of youth. Meet the scientists who have doubled the life-expectancy of mice by knocking out a single gene, and others like Aubrey de Grey, who claims that we are on the cusp of achieving 'longevity escape velocity', and who predicts that our children could live for a thousand years.\u003c\/p\u003e\n\n\u003cp\u003eAn intoxicating mixture of deep reporting, fascinating science and sound advice, \u003cem\u003eSpring Chicken\u003c\/em\u003e will reveal the extraordinary breakthroughs that may yet bring us eternal youth, while exposing the dangerous deceptions that prey on the innocent and ignorant.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46854850511084,"sku":"9781780748511","price":20.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780748511.jpg?v=1759257484"},{"product_id":"hotwired-by-bill-gifford-9781785045042","title":"Hotwired","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA radical exploration of how our bodies can harness heat for optimum health by #1 \u003cem\u003eNew York Times\u003c\/em\u003e bestselling co-author of \u003cem\u003eOutlive\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\"This book moves beyond anecdotal claims...and provides a critical synthesis of the evidence demonstrating how hyperthermia can enhance endurance, improve metabolic health and generate the protective physiological changes necessary for extending healthspan.\"\u003c\/p\u003e\n\n\u003cp\u003e- Peter Attia, #1 \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eOutlive\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eHumans were born to sweat - and sweating makes us stronger.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eHotwired\u003c\/em\u003e, bestselling co-author of \u003cem\u003eOutlive\u003c\/em\u003e and science editor Bill Gifford explores how heat can improve our performance and our health.\u003c\/p\u003e\n\n\u003cp\u003eCombining cutting-edge science, personal discovery and practical insights, Gifford reveals how humans evolved to excel in hot conditions - and how we've lost touch with this ancient advantage. He plunges into the steamy world of Finnish saunas, serves as a test subject in heat labs and tackles a 100-mile bike ride under the blazing Texas sun to show how exposing ourselves to discomfort can expand our physical and mental limits. He even explores how infrared sauna therapy and cold plunging could fight depression more effectively than medication. And he examines how, in cities around the globe, social saunas are reviving communal wellness.\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to perform better, extend your lifespan or adapt to a warming planet, Gifford shows you the incredible benefits of reawakening your body's natural adaptability to heat and cold. \u003cem\u003eHotwired\u003c\/em\u003e is a thrilling call to reimagine heat - not as a threat, but as a tool for strength, resilience and longevity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47083875696876,"sku":"9781785045042","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785045042.jpg?v=1765298661"},{"product_id":"outlive-by-bill-gifford-9780593236598","title":"Outlive","description":"An upcoming book to be published by Penguin Random House.","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47643129970924,"sku":"9780593236598","price":78.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780593236598-outlive.jpg?v=1779164660"}],"url":"https:\/\/bookhero.live\/collections\/bill-gifford.oembed","provider":"Book Hero","version":"1.0","type":"link"}