{"title":"Bev Burgess","description":"\u003cp\u003eBev Burgess specialises in insightful business strategy, with a particular focus on \u003cem\u003eaccount-based marketing\u003c\/em\u003e. Her works provide practical guidance for professionals seeking to refine their approach to targeted marketing and sales efforts within complex organisations.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect detailed, accessible analysis aimed at enhancing B2B marketing effectiveness, making her books valuable resources for entrepreneurs and business leaders intent on building strong client relationships and driving growth.\u003c\/p\u003e","products":[{"product_id":"account-based-marketing-by-bev-burgess-9781398619135","title":"Account-Based Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, \u003cstrong\u003eBev Burgess\u003c\/strong\u003e, \u003cem\u003eAccount-Based Marketing\u003c\/em\u003e will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.\u003c\/p\u003e\n\n\u003cp\u003eWith real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853916328172,"sku":"9781398619135","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26645203482685.jpg?v=1759225641"},{"product_id":"a-practitioners-guide-to-account-based-marketing-by-bev-burgess-9781398600874","title":"A Practitioner's Guide to Account-Based Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAs some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAccount-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right to help strengthen relationships, build reputation, and increase revenues in important accounts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA Practitioner's Guide to Account-Based Marketing\u003c\/em\u003e outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organisations including Fujitsu, Infosys, Microsoft, O2, and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.\u003c\/p\u003e\n\n\u003cp\u003eThis updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions, and updated wider research. Meticulously researched and highly practical, \u003cem\u003eA Practitioner's Guide to Account-Based Marketing\u003c\/em\u003e will help all marketers to deliver successful B2B marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932123775212,"sku":"9781398600874","price":87.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398600874-a-practitioner-s-guide-to-account-based-marketing.jpg?v=1783851305"}],"url":"https:\/\/bookhero.live\/collections\/bev-burgess.oembed","provider":"Book Hero","version":"1.0","type":"link"}