{"title":"Bastian Bergmann","description":"\u003cp\u003eWelcome to the collection of works by the esteemed author Bastian Bergmann, an influential voice in the field of business and entrepreneurship. Bastian Bergmann has carved out a niche for himself with his insightful and engaging writing style, designed to educate and inspire readers who are eager to expand their knowledge and drive their businesses forward.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003ePress Play\u003c\/em\u003e, a remarkable book that combines innovative strategies with practical advice. It guides readers on how to effectively navigate the fast-paced world of modern business, equipping them with the tools needed to not just survive but thrive.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a budding entrepreneur or a seasoned business professional, Bastian Bergmann's books are curated to provide valuable insights into the ever-evolving landscape of business. His works offer clarity, actionable steps, and inspiration, making them a must-read for anyone looking to enhance their entrepreneurial journey.\u003c\/p\u003e\n\n\u003cp\u003eDelve into Bastian Bergmann's collection and discover the profound impact his works can have on your professional life. Let's embark on this transformative journey together, and press play on your path to success!\u003c\/p\u003e","products":[{"product_id":"press-play-by-bastian-bergmann-9781647826154","title":"Press Play","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the \u003c\/strong\u003e\u003cstrong\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/strong\u003e\u003cstrong\u003e, BMW, and Chipotle that are using games to win over customers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday's consumers demand more than products—they crave immersive, personalised experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalising on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies ranging from Adidas and Puma to NASCAR and Unilever, Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\n\n\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organisations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47082415653100,"sku":"9781647826154","price":73.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19080083482774.jpg?v=1765274327"}],"url":"https:\/\/bookhero.live\/collections\/bastian-bergmann.oembed","provider":"Book Hero","version":"1.0","type":"link"}