{"title":"Bartow J. Elmore","description":"\u003cp\u003eDiscover the compelling works of Bartow J. Elmore, an esteemed author whose insightful narratives explore the intersections of business, the environment, and society. Renowned for his diligent research and engaging storytelling, Elmore delves into the true impact of major corporations on our world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCitizen Coke\u003c\/em\u003e takes you on a fascinating journey through the history of Coca-Cola, unraveling how this iconic brand has leveraged natural resources to sustain its global dominance. Elmore meticulously examines the environmental and economic influences of the beverage giant, offering readers a thought-provoking perspective on consumer culture.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSeed Money\u003c\/em\u003e, Elmore turns his focus to Monsanto, one of the most influential yet controversial agricultural corporations. This book provides an in-depth look at how Monsanto's innovations in biotechnology have affected ecological practices and food systems worldwide. Through his detailed analysis, Elmore encourages readers to consider the broader implications of corporate power and environmental stewardship.\u003c\/p\u003e\n\n\u003cp\u003eBartow J. Elmore's books are essential readings for anyone interested in business, entrepreneurship, and environmental studies. His work shines a light on the complex relationships between industry and nature, prompting crucial discussions on sustainability and ethical business practices.\u003c\/p\u003e","products":[{"product_id":"citizen-coke-by-bartow-j-elmore-9780393353341","title":"Citizen Coke","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBy examining \u003cem\u003eCitizen Coke\u003c\/em\u003e ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water.\u003c\/p\u003e\n\n\u003cp\u003eCoke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854234505452,"sku":"9780393353341","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/614293482328.jpg?v=1759238445"},{"product_id":"seed-money-by-bartow-j-elmore-9781324002048","title":"Seed Money","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMonsanto, a St. Louis chemical firm that became the world's largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018. However, its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms that feed us.\u003c\/p\u003e\n\n\u003cp\u003eWhen researchers found trace amounts of the firm's blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto's past, many told here and woven together for the first time.\u003c\/p\u003e\n\n\u003cp\u003eA company employee sitting on potentially explosive information weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto's radioactive waste laces their homes' foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic.\u003c\/p\u003e\n\n\u003cp\u003eIncorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse. Monsanto used seed money derived from toxic products—including PCBs and Agent Orange—to build an agricultural empire, promising endless bounty through its genetically engineered technology.\u003c\/p\u003e\n\n\u003cp\u003eSkyrocketing sales of Monsanto's new Roundup Ready system stunned even those in the seed trade, who marvelled at the influx of cash and lavish incentives into their sleepy sector. But as new data emerges about the Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore's urgent history shows how our food future is still very much tethered to the company's chemical past.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSeed Money\u003c\/em\u003e by Bartow J. Elmore is a compelling exploration of Monsanto's complex legacy and its impact on agriculture and the environment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854825836780,"sku":"9781324002048","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781324002048.jpg?v=1759256519"}],"url":"https:\/\/bookhero.live\/collections\/bartow-j-elmore.oembed","provider":"Book Hero","version":"1.0","type":"link"}