{"title":"B. Joseph Pine II","description":"\u003cp\u003e\u003cstrong\u003eB. Joseph Pine II\u003c\/strong\u003e explores the evolving nature of markets and the economy through a visionary lens, blending insightful analysis with practical applications. His works delve into how businesses can innovate by focusing on personalised experiences and transformation, offering fresh perspectives on consumer engagement and value creation.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find thought-provoking ideas on shifting from commodities to unique offerings, emphasising the power of the \u003cem\u003eexperience\u003c\/em\u003e as a key differentiator in competitive marketplaces. His books are essential for anyone interested in business innovation, personal development, and understanding the changing economic landscape.\u003c\/p\u003e","products":[{"product_id":"the-experience-economy-updated-edition-by-b-joseph-pine-ii-9781422161975","title":"The Experience Economy, Updated Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book \u003ci\u003eThe Experience Economy\u003c\/i\u003e is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.\u003c\/p\u003e\n\n\u003cp\u003eAnd though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?\u003c\/p\u003e\n\n\u003cp\u003eWelcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":46723642261740,"sku":"9781422161975","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/286d26785c1464390b78c77644344643.jpg?v=1754914548"},{"product_id":"the-experience-economy-with-a-new-preface-by-the-authors-by-b-joseph-pine-ii-9781633697973","title":"The Experience Economy, With a New Preface by the Authors","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTwenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers—resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, \u003ci\u003eThe Experience Economy\u003c\/i\u003e has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.\u003c\/p\u003e\n\n\u003cp\u003eIn a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and \u003ci\u003eThe Experience Economy\u003c\/i\u003e offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723654811884,"sku":"9781633697973","price":84.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18227223482769.jpg?v=1754683456"},{"product_id":"markets-of-one-by-b-joseph-pine-ii-9781578512386","title":"Markets of One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat does it mean \"to dell?\" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to \"go direct\" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As editors Jim Gilmore and Joe Pine point out in their introduction to \u003cem\u003eMarkets of One\u003c\/em\u003e, mass customization is a trend that has caught on among consumer and business-to-business companies alike—think of Levi's jeans, Aramark's hospital services, Select Comfort mattresses, and Peapod or Streamline grocery delivery, to name a few.\u003c\/p\u003e\n\n\u003cp\u003eCompanies customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price. It's a paradigm shift away from the one-size-fits-all way managers have thought about markets over the past century—today, every individual customer is a market of one.\u003c\/p\u003e\n\n\u003cp\u003eThis collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of one—in other words, from creating standardized value through mass production to creating customer-unique value through mass customization. The book examines many of the resulting changes in approach to strategy and operations—for example, moving from pushing products to fulfilling individual needs, from focusing solely on market share to measuring customer share, and from marketing to the masses to cultivating learning relationships with each customer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarkets of One\u003c\/em\u003e offers the best of the leading thinkers on the topic, exploring both the promise and pitfalls of mass customization. Practical applications are presented with examples of leading companies who successfully mass customize for markets of one.\u003c\/p\u003e\n\n\u003cp\u003eA Harvard Business Review Book\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868726317292,"sku":"9781578512386","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d25b6e35cf8b824a3c9c1e3badc97982.jpg?v=1759789758"},{"product_id":"the-transformation-economy-by-b-joseph-pine-ii-9798892791373","title":"The Transformation Economy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the author who defined the Experience Economy comes the next big shift: the \u003cem\u003eTransformation Economy\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA fundamental economic shift is emerging. Goods, services, even memorable experiences, are no longer enough to attract and keep your customers. Customers are clamouring to change, eager to reach their aspirations and to become better versions of themselves.\u003c\/p\u003e\n\n\u003cp\u003eWelcome to the \u003cem\u003eTransformation Economy\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eTo truly compete in today's marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that's improving well-being, increasing prosperity, developing knowledge, or finding purpose. These aspirations speak to customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage. Using examples from organisations across industries, including Noom, Symplany, Hydrafacial, London Business School, and Johnnie Walker Whisky, Pine provides practical, proven frameworks for organisations to design, create, and guide transformative offerings that help customers reach their greatest aspirations and flourish over the long term.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47647744327916,"sku":"9798892791373","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ec5119db4b9d0e8a5056e3e657740fb4.jpg?v=1779234297"}],"url":"https:\/\/bookhero.live\/collections\/b-joseph-pine-ii.oembed","provider":"Book Hero","version":"1.0","type":"link"}