{"title":"Astrid Lanng","description":"\u003cp\u003e\u003cstrong\u003eAstrid Lanng\u003c\/strong\u003e has emerged as a notable voice in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, captivating readers with her insightful contributions. Known for her book \u003cem\u003eIntelligent Change\u003c\/em\u003e, Astrid delves into the dynamics of business transformation and innovation. Her work is characterised by a keen understanding of market trends and the foresight to anticipate the needs of a rapidly evolving economy.\u003c\/p\u003e\n\n\u003cp\u003eAstrid's writing is praised for its clarity, making complex concepts accessible to both budding entrepreneurs and seasoned professionals. Her approach combines theoretical foundations with practical applications, ensuring that readers can immediately implement her strategies into their own ventures.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone looking to stay ahead in the business world or seeking inspiration to ignite their entrepreneurial journey, Astrid Lanng's collection is an invaluable resource. Explore her works today and embark on a journey of transformative learning and growth.\u003c\/p\u003e","products":[{"product_id":"intelligent-change-by-alexander-budzier-9781394304592","title":"Intelligent Change","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eShepherd your firm through its next digital transformation initiative\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOnly 1 in 200 digital transformations finish on time, within budget, and realise the planned benefits. To avoid the same fate, you must understand why so many fail, and some succeed. In \u003ci\u003eIntelligent Change: The Science Behind Digital Transformations\u003c\/i\u003e, a team of renowned project management and digital transformation experts delivers a how-to manual for expansive technology change initiatives at firms of all types and sizes.\u003c\/p\u003e\n\n\u003cp\u003eThe authors rely on a systematic review of over 1800 publications, interviews with 160 top-level managers, and fieldwork studying 150 digital transformation projects to bring you research- and data-backed strategies you can implement at your own organisation to ensure your own project provides business value.\u003c\/p\u003e\n\n\u003cp\u003eLearn what strategies work and why. Understand which strategies don't work and what pitfalls to avoid. You'll find step-by-step guidance on how to execute a digital transformation using the keys to successful change initiatives, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEstablishing ownership amongst your front-line managers and staff that goes beyond mere support and promotion of the change\u003c\/li\u003e\n  \u003cli\u003eBuilding trusting relationships between the different levels of your organisation\u003c\/li\u003e\n  \u003cli\u003eCreating effective two-way communication between the planners of the technology change and the ground-level staff implementing it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for managers, executives, entrepreneurs, founders, and other business leaders, \u003ci\u003eIntelligent Change\u003c\/i\u003e is also a must-read for project managers and IT professionals tasked with shepherding their companies through their next major technological change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854610813164,"sku":"9781394304592","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1bcb8aeeccd2d0e93199c41b968f5570.jpg?v=1759267601"}],"url":"https:\/\/bookhero.live\/collections\/astrid-lanng.oembed","provider":"Book Hero","version":"1.0","type":"link"}