{"title":"Ashley Faus","description":"\u003cp\u003e\u003cstrong\u003eAshley Faus\u003c\/strong\u003e offers insightful perspectives on modern business practices, focusing on the human element at the heart of successful marketing strategies. Readers can expect thoughtful guidance on building authentic connections and fostering meaningful customer relationships in an increasingly digital world.\u003c\/p\u003e\n\n\u003cp\u003eHer work explores innovative approaches within \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, blending theory with practical advice to inspire leaders and marketers alike. Faus’s books serve as a valuable resource for those seeking to align business goals with genuine human engagement.\u003c\/p\u003e","products":[{"product_id":"human-centered-marketing-by-ashley-faus-9781398619388","title":"Human-Centered Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWith the rise of AI, the excess of distribution channels, and the focus on tracking every touch-point to drive revenue, consumer trust is at an all-time low.\u003c\/strong\u003e \u003cstrong\u003eTo restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHuman-Centered Marketing\u003c\/em\u003e introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community, and build thought leaders to build trust and move your audience into the future.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854597837036,"sku":"9781398619388","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b02b3b1a9621d8b22945351653d83c6f.jpg?v=1759267873"},{"product_id":"human-centered-marketing-by-ashley-faus-9781398619401","title":"Human-Centered Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWith the rise of AI, the excess of distribution channels, and the focus on tracking every touchpoint to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHuman-Centered Marketing\u003c\/em\u003e introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community, and build thought leaders to establish trust and move your audience into the future.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters feature real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932268118252,"sku":"9781398619401","price":121.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398619401-human-centered-marketing.jpg?v=1783857407"}],"url":"https:\/\/bookhero.live\/collections\/ashley-faus.oembed","provider":"Book Hero","version":"1.0","type":"link"}