{"title":"Ash Ali","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Ash Ali, a name synonymous with innovation and entrepreneurship. Ash Ali is best known for his book \u003cem\u003eThe Unfair Advantage\u003c\/em\u003e, co-authored with Hasan Kubba. This bestselling title delves into the often overlooked nuances that give entrepreneurs a competitive edge in the business world.\u003c\/p\u003e\n\n\u003cp\u003eAsh Ali's expertise lies in bridging the gap between business theory and real-world application. With years of experience as a pioneering entrepreneur, he shares practical wisdom that empowers readers to harness their unique strengths in the business landscape. His emphasis on leveraging personal advantages challenges conventional narratives and offers a fresh perspective on success.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur or a seasoned business professional, Ash Ali's books provide valuable insights into the strategies and mindset needed to thrive. Explore this collection to gain a deeper understanding of how you can utilise your own unfair advantages to achieve business success.\u003c\/p\u003e","products":[{"product_id":"the-unfair-advantage-by-ash-ali-9781788167543","title":"The Unfair Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.\u003c\/p\u003e\n\n\u003cp\u003eThe world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an \u003cem\u003eUnfair Advantage\u003c\/em\u003e. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success.\u003c\/p\u003e\n\n\u003cp\u003eFrom Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46522691223788,"sku":"9781788167543","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18204473482824.jpg?v=1749042014"}],"url":"https:\/\/bookhero.live\/collections\/ash-ali.oembed","provider":"Book Hero","version":"1.0","type":"link"}