{"title":"Antonia Wade","description":"\u003cp\u003eWelcome to the Antonia Wade collection, where innovation meets commerce in the dynamic world of Business and Entrepreneurship. Antonia Wade is a respected thought leader, known for her unparalleled insights into the complexities of the B2B buyer journey. With a background rich in strategic marketing and a keen eye for trend analysis, she offers transformative strategies that assist businesses in evolving their approaches and achieving sustainable growth.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works is the book \u003cem\u003eTransforming the B2B Buyer Journey\u003c\/em\u003e, which is a must-read for every professional aiming to refine their understanding of B2B dynamics. This book provides invaluable guidance, combining theoretical frameworks with practical applications, ensuring that readers can seamlessly integrate these insights into their own business practices.\u003c\/p\u003e\n\n\u003cp\u003eAntonia Wade's writings are not just for seasoned entrepreneurs but are also accessible to those new to the field, offering pearls of wisdom that encourage both academic growth and real-world application. Her clear, concise, and engaging style makes complex concepts digestible, arming readers with the tools to navigate the ever-evolving landscape of business.\u003c\/p\u003e\n\n\u003cp\u003eExplore Antonia Wade's collection today and discover strategies that could redefine how you navigate your own entrepreneurial journey.\u003c\/p\u003e","products":[{"product_id":"transforming-the-b2b-buyer-journey-by-antonia-wade-9781398606807","title":"Transforming the B2B Buyer Journey","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eBoost lead generation, improve your pipeline conversion metrics and build loyalty with new and existing clients with this guide to designing a successful end-to-end B2B marketing buyer journey.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday's B2B marketers need to think more like B2C marketers in leveraging client insights and designing a seamless customer journey to maximise conversion rates and sales. \u003ci\u003eTransforming the B2B Buyer Journey\u003c\/i\u003e offers a step-by-step guide to mapping and designing buyer journey dynamics through aligning channels, metrics and tactics to the needs of the buyer at each stage of the journey, from initial lead nurturing to maintaining client relationships.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eTransforming the B2B Buyer Journey\u003c\/i\u003e also explores co-owning the journey with sales, how to successfully implement account-based marketing and how to establish and measure key metrics and KPIs to demonstrate the ROI to key stakeholders. Written by a highly experienced and award-winning CMO, it also contains case studies and examples from organisations including IBM, Accenture, Deloitte, Capita, Salesforce, ServiceNow and BT, and features tips and common pitfalls to avoid throughout.\u003c\/p\u003e\n\n\u003cp\u003eThis is an essential resource for marketing professionals looking to achieve the competitive edge in their B2B marketing through an exceptional customer journey.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855347896556,"sku":"9781398606807","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398606807.jpg?v=1759266976"}],"url":"https:\/\/bookhero.live\/collections\/antonia-wade.oembed","provider":"Book Hero","version":"1.0","type":"link"}