{"title":"Anthony Iannarino","description":"\u003cp\u003eWelcome to the world of \u003cem\u003eAnthony Iannarino\u003c\/em\u003e, a renowned author in the field of Business \u0026amp; Entrepreneurship. With a focus on sales strategies and leadership, Iannarino's books are indispensable resources for anyone looking to enhance their business acumen.\u003c\/p\u003e\n\n\u003cp\u003eDelve into \u003cstrong\u003eElite Sales Strategies\u003c\/strong\u003e, where Iannarino shares advanced techniques to transform your sales approach and achieve outstanding results. If you're aiming to drive company growth, \u003cstrong\u003eLeading Growth\u003c\/strong\u003e offers actionable insights on cultivating leadership skills and fostering a thriving business environment.\u003c\/p\u003e\n\n\u003cp\u003eIn an era where technology is reshaping industries, \u003cstrong\u003eThe AI Edge\u003c\/strong\u003e explores the intersection of artificial intelligence and business, equipping you with the knowledge to leverage AI's potential effectively. For those seeking a transformative journey beyond business, \u003cstrong\u003eThe Negativity Fast\u003c\/strong\u003e provides unique perspectives on overcoming negativity and fostering a positive mindset, crucial for personal and professional success.\u003c\/p\u003e\n\n\u003cp\u003eAnthony Iannarino's works stand out for their practical advice and strategic guidance, making them essential reads for entrepreneurs, business leaders, and sales professionals striving to excel in today's dynamic market.\u003c\/p\u003e","products":[{"product_id":"elite-sales-strategies-by-anthony-iannarino-9781119858942","title":"Elite Sales Strategies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAccelerate your sales career with this how-to book from an expert in sales.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eElite Sales Strategies\u003c\/i\u003e, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilised.\u003c\/p\u003e\n\n\u003cp\u003eThis guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength. You are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck.\u003c\/p\u003e\n\n\u003cp\u003eAt its heart, this book suggests you find the advantages that you can provide, which will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, \u003ci\u003eElite Sales Strategies\u003c\/i\u003e provides readers with:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA step-by-step approach for how to become “one-up” yourself and what you provide to your clients.\u003c\/li\u003e\n  \u003cli\u003eA healthy analysis of what makes a person or a company “one-down” and tips on how to course correct.\u003c\/li\u003e\n  \u003cli\u003eStrategies, tactics, and talk tracks that will provide you with what you need to become “one-up”.\u003c\/li\u003e\n  \u003cli\u003eTerminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854474072300,"sku":"9781119858942","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119858942.jpg?v=1759243710"},{"product_id":"leading-growth-by-anthony-iannarino-9781119890331","title":"Leading Growth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIncrease revenue and achieve sustainable sales growth and success\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eLeading Growth: The Proven Formula for Consistently Increasing Revenue\u003c\/i\u003e, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore the fundamentals of organisational leadership, including vision, transformation, strategy, communication, and decision-making. You’ll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.\u003c\/p\u003e\n\n\u003cp\u003eThe author also presents:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStrategies to help salespeople create and win new opportunities for revenue growth\u003c\/li\u003e\n  \u003cli\u003eWays to grow revenue when you’re required to deal with a “task force” or team of decision-makers who seem bent on preventing any kind of meaningful change\u003c\/li\u003e\n  \u003cli\u003eMethods for shortening an ever-lengthening sales cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn indispensable resource for salespeople and sales leaders at every level of organisations, \u003ci\u003eLeading Growth\u003c\/i\u003e will also earn a place on the bookshelves of consultants, coaches, and other professionals who serve revenue- and growth-oriented firms as they seek to expand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854636175596,"sku":"9781119890331","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/53696941ef8f9ae71dcba91675f157c8.jpg?v=1759267124"},{"product_id":"the-ai-edge-by-anthony-iannarino-9781394244478","title":"The AI Edge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your sales process by plugging into the new power of artificial intelligence\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that edge is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter \u003cem\u003eThe AI Edge\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe AI Edge\u003c\/em\u003e isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI.\u003c\/p\u003e\n\n\u003cp\u003eDrawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage—creativity, empathy, and authenticity—to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExpert Guidance:\u003c\/strong\u003e Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStreamlined Processes \u0026amp; Empowered Engagement:\u003c\/strong\u003e Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSales Prompt Engineering:\u003c\/strong\u003e Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePowerful Messaging:\u003c\/strong\u003e Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntelligent Insights:\u003c\/strong\u003e Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eResearch:\u003c\/strong\u003e Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNavigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI edge in sales.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854896812268,"sku":"9781394244478","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7b3f83c127d29e57ae90bfc7ac65cbc0.jpg?v=1759263486"},{"product_id":"the-negativity-fast-by-anthony-iannarino-9781119985884","title":"The Negativity Fast","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA USA TODAY BESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLearn to transform your perspective and lead with positivity.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success\u003c\/i\u003e, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. 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