{"title":"Annie Wilson","description":"\u003cp\u003eAnnie Wilson is a distinguished author in the realm of business and entrepreneurship, renowned for her insightful perspectives and practical guidance. With a keen understanding of the intricacies of business growth and development, Annie's works are both educational and inspiring for budding entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eOne of her notable works, \u003cem\u003eThe Growth Dilemma\u003c\/em\u003e, delves into the complex challenges businesses face when scaling operations and navigating market demands. This book, like her others, offers valuable strategies and real-world applications that empower readers to make informed decisions in the dynamic world of business.\u003c\/p\u003e\n\n\u003cp\u003eAnnie Wilson's contributions to business literature provide a blend of theoretical knowledge and actionable advice, making her books a must-have for anyone seeking to excel in the competitive field of entrepreneurship. Whether you're looking to understand the finer nuances of business strategy or seeking inspiration for your entrepreneurial journey, Annie's collection is an invaluable resource.\u003c\/p\u003e","products":[{"product_id":"the-growth-dilemma-by-ryan-hamilton-9781647829735","title":"The Growth Dilemma","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003ePorsches for soccer mums? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eYou always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process unwittingly alienate your existing customers. And sometimes your growth strategy flies in the face of what your customers have decided your brand means to them.\u003c\/p\u003e\n\n\u003cp\u003eBrands must navigate these incompatibilities in order to achieve sustainable growth or face losing more customers than they gain. Marketing experts and professors Annie Wilson and Ryan Hamilton show you how to manage this challenge with a fresh, simple framework for growing without imploding, helping you choose whom to target, how to avoid conflict between segments, and, crucially, what to do when the sensibilities of one segment clash with those of another.\u003c\/p\u003e\n\n\u003cp\u003eWilson and Hamilton illustrate their framework with dozens of real-world cases. How did Supreme lose its coveted reputation among skateboarders? How did a software update cost Apple a devoted customer base? What did Gucci do when the cast of \u003ci\u003eJersey Shore\u003c\/i\u003e started toting its handbags around? And why are Crocs even a thing?\u003c\/p\u003e\n\n\u003cp\u003eWith depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. \u003ci\u003eThe Growth Dilemma\u003c\/i\u003e is your road map to brand growth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46817119797484,"sku":"9781647829735","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19115893482774.jpg?v=1757879032"}],"url":"https:\/\/bookhero.live\/collections\/annie-wilson.oembed","provider":"Book Hero","version":"1.0","type":"link"}