{"title":"Anne Gregory","description":"\u003cp\u003eWelcome to the Anne Gregory collection, where you'll discover insightful resources on mastering the art of Public Relations. Anne Gregory is a prominent figure in the field, renowned for her expertise and practical approach to planning and managing public relations campaigns.\u003c\/p\u003e\n\n\u003cp\u003eThis collection, including titles such as \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e, offers invaluable guidance for professionals and enthusiasts in the Business \u0026amp; Entrepreneurship arena. These books are meticulously crafted to provide clear and actionable strategies that can enhance your PR campaigns' effectiveness.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned PR professional or a budding entrepreneur, Anne Gregory’s works are designed to equip you with the knowledge and skills necessary to navigate the ever-evolving landscape of public relations. Explore her books to gain a competitive edge in crafting successful PR campaigns and elevating your business outreach.\u003c\/p\u003e","products":[{"product_id":"planning-and-managing-public-relations-campaigns-by-anne-gregory-9781789663204","title":"Planning and Managing Public Relations Campaigns","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.\u003c\/p\u003e\n\n\u003cp\u003eDigestible and easy to read, this fifth edition of \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e presents a 12-point plan for ensuring the success of campaigns of all sizes. It covers vital areas including the role of public relations in organisations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation, and review.\u003c\/p\u003e\n\n\u003cp\u003eWith discussion of new developments in the industry, from the gig economy and online influencers to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions, and assessment tasks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854759579884,"sku":"9781789663204","price":143.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781789663204.jpg?v=1759254177"},{"product_id":"planning-and-managing-public-relations-campaigns-by-mandy-pearse-9781398620292","title":"Planning and Managing Public Relations Campaigns","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNavigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn its 6th edition, \u003cem\u003e\u003cstrong\u003ePlanning and Managing Public Relations Campaigns\u003c\/strong\u003e\u003c\/em\u003e, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organisations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation, and thorough evaluation and review.\u003c\/p\u003e\n\n\u003cp\u003eKeeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG, corporate responsibility, and decision-making are also explored in depth.\u003c\/p\u003e\n\n\u003cp\u003eThis book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031804854508,"sku":"9781398620292","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26656773482685.jpg?v=1764149293"}],"url":"https:\/\/bookhero.live\/collections\/anne-gregory.oembed","provider":"Book Hero","version":"1.0","type":"link"}