{"title":"Andrea Lin","description":"\u003cp\u003eWelcome to the world of Andrea Lin, an influential voice in the realm of Business and Entrepreneurship. Andrea Lin's insightful contributions have captivated readers seeking to enhance their understanding of modern business practices and strategies. Her works are renowned for their practicality and relevance in today's fast-paced corporate environment.\u003c\/p\u003e\n\n\u003cp\u003eAmong her celebrated works is \u003cem\u003eCustomer 360\u003c\/em\u003e, a pivotal book that delves into the intricacies of establishing a comprehensive, customer-centric approach within businesses. Andrea Lin expertly navigates the complexities of customer relationship management, presenting readers with innovative strategies to harness customer data effectively and foster meaningful engagements.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an aspiring entrepreneur or a seasoned professional seeking to refine your business acumen, Andrea Lin's books offer a treasure trove of knowledge and inspiration. Her writing not only educates but also empowers readers to make informed decisions that drive success and growth in the business world.\u003c\/p\u003e\n\n\u003cp\u003eExplore Andrea Lin's collection today and embark on a journey towards mastering the art of business excellence.\u003c\/p\u003e","products":[{"product_id":"customer-360-by-martin-kihn-9781394273614","title":"Customer 360","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust—\u003c\/strong\u003e\u003cstrong\u003eand get your organisation ready for AI agents like Agentforce.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e\n\n\u003cp\u003eTo demonstrate the influence and importance of these ideas, the book contains a multitude of real-world case studies from companies in a range of industries, with diverse business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails.\u003c\/li\u003e\n    \u003cli\u003eGetting ready to utilise exciting emerging technologies such as AI agents and autonomous AI.\u003c\/li\u003e\n    \u003cli\u003eOrganising data around customers, prospects, and accounts—even if that data comes from many different sources in different formats.\u003c\/li\u003e\n    \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better.\u003c\/li\u003e\n    \u003cli\u003eChoosing a strategy and implementation plan to minimise time-to-value and ensure success by weighing build, buy, or partner options.\u003c\/li\u003e\n    \u003cli\u003eHandling internal stakeholders and managing change in a way that benefits the business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854429704428,"sku":"9781394273614","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394273614.jpg?v=1759241190"}],"url":"https:\/\/bookhero.live\/collections\/andrea-lin.oembed","provider":"Book Hero","version":"1.0","type":"link"}