{"title":"Alan Lewis","description":"\u003cp\u003eWelcome to the Alan Lewis collection, where you'll explore insightful works in the realm of business and entrepreneurship. Alan Lewis is an acclaimed author renowned for his expertise in business strategy and innovation. His writing provides invaluable guidance to entrepreneurs, executives, and business enthusiasts alike, seeking to navigate the complexities of modern commerce.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eEdge Strategy\u003c\/em\u003e, a must-read for anyone interested in understanding how companies can create additional value by leveraging the peripheries of their existing customer base and assets. This book offers practical advice, underpinned by real-world examples and case studies, making it an essential resource for business professionals aiming to drive growth and success in their organisations.\u003c\/p\u003e\n\n\u003cp\u003eThe Alan Lewis collection is perfect for readers looking to gain fresh perspectives and actionable insights to transform their business practices. Whether you're an emerging entrepreneur or a seasoned executive, these books will help you refine your strategic thinking and stay ahead in the ever-evolving business landscape.\u003c\/p\u003e","products":[{"product_id":"edge-strategy-by-alan-lewis-9781633690172","title":"Edge Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eStay focused. Stick to your knitting. Go with what works. In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core business become extremely powerful. And, of course, profiting from the core is crucial. But the danger is, over-focus on the core can blind companies to the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEdge Strategy\u003c\/i\u003e is uniquely positioned at the intersection of marketing and strategy, focusing on the myriad opportunities that are \u003ci\u003einternal\u003c\/i\u003e to the business, and showing leaders how to recognize and then leverage these opportunities at the margins. Crucially, the customer's experience of a company and its products is central to what makes the Edge Strategy work.\u003c\/p\u003e\n\n\u003cp\u003eWith engaging examples from across many industries, Lewis and McKone coach readers on how to identify and assess each of the different edges and then provide concrete insights and advice on Edge Strategy and tactics in specific business contexts. The book concludes with a ten-step process to help executives and managers to find and leverage the edge opportunities in their own companies.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEdge Strategy\u003c\/i\u003e is the concise, hands-on guide for growing your business by getting more yield from assets already in place, access already established, investments already made.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719670092012,"sku":"9781633690172","price":73.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18149213482769.jpg?v=1754568756"}],"url":"https:\/\/bookhero.live\/collections\/alan-lewis.oembed","provider":"Book Hero","version":"1.0","type":"link"}