{"title":"Al Ramadan","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Al Ramadan, a distinguished author in the realms of business and entrepreneurship. Known for his strategic thinking and innovative ideas, Ramadan co-authored \u003cem\u003ePlay Bigger\u003c\/em\u003e, a transformative book that delves into the concept of category design.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003ePlay Bigger\u003c\/em\u003e, Al Ramadan, along with his co-authors, presents a revolutionary approach for companies aspiring to dominate their market spaces. The book explores the importance of creating and leading your own category—an insightful way to stand out and achieve long-term success in a competitive world. By blending thought-provoking theories with real-world examples, Ramadan’s work guides readers through the process of identifying, developing, and marketing a unique category that resonates with audiences.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is perfect for business professionals, entrepreneurs, and anyone interested in gaining a deeper understanding of strategic business growth. Discover Al Ramadan's expert strategies and redefine how you think about competitiveness and innovation.\u003c\/p\u003e","products":[{"product_id":"play-bigger-by-dave-peterson-9780349411361","title":"Play Bigger","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003c\/p\u003e\n\n\u003cp\u003eThe category is the new strategy.\u003c\/p\u003e\n\n\u003cp\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on examples from within and beyond our own practice, \u003cem\u003ePlay Bigger\u003c\/em\u003e shows both entrepreneurs and established enterprises how to define, develop, and rule a category over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46722448195820,"sku":"9780349411361","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10567133482312.jpg?v=1754643825"}],"url":"https:\/\/bookhero.live\/collections\/al-ramadan.oembed","provider":"Book Hero","version":"1.0","type":"link"}