{"title":"Al Lautenslager","description":"\u003cp\u003eWelcome to the Al Lautenslager collection, where business insights meet entrepreneurial zest. Al Lautenslager is a renowned author, speaker, and marketing consultant who brings a wealth of experience and practical knowledge to the field of business and entrepreneurship. His engaging writing style and keen understanding of marketing dynamics offer valuable lessons to both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eAmong his insightful works, \u003cem\u003eMarket Like You Mean It\u003c\/em\u003e stands out. This book is a treasure trove of tips and strategies for effective marketing, guiding readers to execute plans with precision and purpose. Lautenslager's expertise helps demystify complex concepts, making them accessible and actionable.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for anyone looking to sharpen their marketing skills or elevate their business acumen, Al Lautenslager's books are a must-read for those aspiring to make a mark in the competitive world of business. Dive into this collection and discover practical advice that empowers and inspires.\u003c\/p\u003e","products":[{"product_id":"market-like-you-mean-it-by-al-lautenslager-9781599185354","title":"Market Like You Mean It","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eConsumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarket Like You Mean It\u003c\/em\u003e offers a strategic insight into how these industry leaders captivate their audiences and remain ahead of the curve. Through engaging narratives and real-world examples, Lautenslager distils core marketing principles adaptable to any business context. Whether you're an entrepreneur, a marketing professional, or a business owner, you'll find valuable lessons to enhance your marketing tactics and effectively communicate with your target market.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998412230892,"sku":"9781599185354","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10130513482757.jpg?v=1763217187"}],"url":"https:\/\/bookhero.live\/collections\/al-lautenslager.oembed","provider":"Book Hero","version":"1.0","type":"link"}